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Why Content Is the Most Important Thing on Your Website

When building a website, most business owners focus on its design and appearance. However, while a clean and professional website design is important, content is the most important thing on your website. So, why is content so important? Content is Read more

What is Branding and Why it Matters

While branding and marketing go hand-in-hand like a ball and glove, they are entirely different but closely related strategies. So, what is the difference? Simply put, branding is the outward image your business represents to the world. The logo, messaging, Read more

What Your Website Says About Your Business

Whether in construction, hospitality, retail, or any other industry, your website is the face of your business. Moreover, it is also the first point of contact a potential customer will have with your business. So, if your website doesn’t look Read more

Benefits of Graphic Design for Your Business

The graphic design or visual representation is essential to your business’s brand identity. Before my son learned to read, he identified his favorite brands such as McDonald’s, Red Robin, Frosted Flakes, Batman, and the like based on their logos alone. Read more

Why Is Digital Marketing Important?

It is estimated that over 5 billion people are using the Internet worldwide daily. That’s nearly two-thirds of the world’s population. Moreover, the Internet population is growing by over 500,000 new daily users. As you may imagine, how businesses are Read more

How Long Does SEO Take to Work?

Our clients often ask a common question: “how long does it take for SEO to work?” It’s also one of the most challenging questions to answer because, quite frankly, it depends on a variety of factors. Some of the more Read more

5 SEO Misconceptions That Can Hurt Your Rankings

As a business owner, you have undoubtedly heard about SEO or search engine optimization but may not entirely understand why you need it and how it works. When implemented correctly and consistently, SEO can help Google and other search engines Read more

What are Keywords, and Why are They Important?

Believe it or not, there was a time when the Internet wasn’t the primary means of communication. Nearly every household had what is now considered an old-fashioned communications device called a telephone that plugged into the wall. Each year the Read more

Why Did My Google Business Profile Get Suspended?

You’ve been running your business successfully for years, worked hard getting rave online Google reviews from customers, and suddenly you notice that traffic to your website has dropped off a cliff, and you are not getting as many new leads. Read more

Are Google Ads Worth it for My Business?

Have you searched on Google lately? With a ninety percent market share, most searches in the U.S. and worldwide are conducted on Google. In fact, there are over 245 million unique Google users in the United States, which is about Read more