Service Industry Results on Google
We love working for service companies that are looking to rank well in their local markets and beat the competition with their website. Let’s face it the Yellow Pages is dead (or at least on life support). If you only care about the elderly segment of the market you may capture half of them with a YP ad, but most of them are now “Google Savvy”. Most YP ad dollars are going out the window and most directories are going directly into the recycling bin.
So, that means that the success of your business depends on doing well on Google (since they have the lion’s share of search at 70% we target Google for best results, our clients do well on Yahoo & Bing too!) and NOT by buying Adwords to show up on top. It has been shown that only about 20% of serious buyers will ever click on a Google ad. If you are in a service business you need to be in the first few ORGANIC results to generate the leads that will boost your business.
We get personal with your service techs, that means being on-site (yes we travel all over the country) and following them as they do their work, as they interact with customers and as your staff works at your facility. This gives your website exactly what the visitor is looking for, a REAL company – not a bunch of stock photos or poor photos that were taken in house. Professional photography is key to any successful site. It engages the web visitor and shows that you really are what you say you are. Take a look at some of our sites and you will see what type of websites we build.
Cromwell Energy – HVAC & Fuel Oil / Cromwell, CT
Dubuque Fireplace – Hearth Store & Services / Dubuque, IA
New Horizon Construction – General Contractor / Orlando, FL
RGS Home Inspection – Home Inspection & Remodeling
Northeastern Chimney – Chimney Sweep / West Hartford, CT
Franklin Painting – House Painting / Farmington, CT
CSI Sun – Solar Energy Contractor / Highland, WI
North American Solar Store – International Solar Store Network
Slushy Spot – Frozen Drink Machine Rentals / Atlanta, GA
Give Frank Motola (Brandtastic President) a call at 407-414-5270 if you would like to learn more about what it really takes to make it to the top of Google for your local service business. We are always happy to explain the techniques and strategies that need to be used consistently to achieve that goal, or look around at some of our SEO information pages to learn more. We manage both SEO and Internet Marketing campaigns for both local and national companies with Proven Results.