Our Process Works
The Process Starts with the Core Website.
Even in our high-tech industry, we still value good old-fashioned face to face meetings despite the varied locations of our clients. We make it a point to plan at least one initial meeting to get to know you and your business in person. And it all starts with a story…
The Story – We know that everyone has a unique story about what makes their business special that is worth sharing. To get this story, we visit with you, meet your people, take photos, record videos and do everything we can to learn as much about your business as possible. We become insiders at your company to get the view we need to present your story to your audience.
SEO – Keyword aligned content, metatags, linking strategies and the research to determine our SEO plan are all things most web designers and marketing agencies leave out. That is why the sites they design fall flat and don’t deliver. It would take hours to explain the constantly changing landscape of a “Google pleasing” plan of action as of today but when we meet we will bring you up to date on the latest tactics that work and the old ones that others still use that don’t work!
The Site – Once the core site is done, the work is not over by any means to develop a web platform that delivers leads consistently. All other online activity is centered on the website, so this is where we begin. An easy to use and simple to navigate layout is critical for keeping your potential customers around until they convert.
The Blog – You’re already an expert in your field, why not show this to your customers? Delivering interesting (non-salesly) content to your target audience adds value to your website from a ranking perspective as well as a relationship and lead building one. And the best part is that you don’t have to do a thing. We research the topics, generate the content, and post the articles for you.
Getting Social – Most businesses are bewildered by this important area of marketing to today’s audience. We will manage your accounts, grow your audience and post relevant content to build your brand and position your company as the “go-to” source in your industry or specialty.
Ongoing Work – The days of building a site, getting to page one and sitting back to do nothing are gone for good. To stay at the top you need to continue updating your core site, blog and social channels. Maintaining a vibrant web presence is essential to surviving and thriving in the ever changing business world. Doing the same old stuff that worked in the past will put you out of business. Doing nothing will do the same.
Evaluating Success – Our goal is to earn sales leads for your business through your online activity. We have many ways of measuring the success of our progress. We monitor the increase in page visits, time spent on the site, page rank for preselected keywords, page visits from those keywords, volume of online content sharing, social media account growth, conversions on landing pages, and many others. Ultimately though, our clients will see the results for themselves with the increase in sales.
We have refined our process throughout our many years in the business and we know exactly what to do to get you the results you desire. Our proven track record of top ranking and performing companies speaks for itself, as much of our business growth has come from word of mouth recommendations. Contact us today to find out how we can increase your bottom line.