What If You Need a Pink Gorilla Surfing?
What Impact Is AI Having on Marketing?
Artificial intelligence (AI) is having a transformative impact on marketing, revolutionizing the way brands connect with and engage their customers. AI-powered marketing tools and platforms enable marketers to gather and analyze vast amounts of data, identify patterns and trends, automate tasks, and deliver personalized experiences at scale. It's not a question of if but when AI will impact your company's marketing.
What is Artificial Intelligence (AI) and How Does it Work?
Artificial intelligence (AI) is a branch of computer science that creates intelligent systems to reason, learn, and act autonomously. AI research has successfully developed effective techniques for solving various problems, such as computer coding, content generation, etc.
One of the key ideas behind AI is the ability of machines to learn from data. It utilizes a variety of machine learning algorithms to identify patterns and trends in data and use them to make predictions or decisions.
For example, imagine an AI system that classifies images of cats and dogs. The system is trained on a large dataset of images, each labeled as a cat or a dog. The system learns to identify features common to cats and dogs, such as fur, ears, and tails. Of course, no AI system is perfect. There will always be some images that it misclassifies. However, as these systems are trained on more data and become more sophisticated, they will become increasingly accurate at their tasks.
The ridiculous eye catching image you see of the "visually striking and whimsically absurd image depicting a person conjuring an AI-generated image with a sense of awe and wonder" was created by there DALL·E 2 image generation program.
But how does it impact your digital marketing?
AI is transforming marketing with the growing number of tools that can be used in to generate images with DALL·E 2, create content with large language models ( like Open AI's ChatGPT) , incorporating intelligent customer service chatbots, and even integration of AI into search engines with programs like ChatGPT and Google Labs.
Incredible New Creative AI Image Generation
The Phrase "Use Your Imagination" is Getting Redefined. AI Tools Open Up Text to Imagery in Ways We Never Dreamt Of!
AI image generation is revolutionizing all industries across the entire globe, and marketing is no exception! In marketing, images play a pivotal role in capturing the target audience's attention and conveying messages effectively. At Brandtastic, our graphic design team perfects images, graphics, and videos for our clients.
We wanted to test this innovative technology by using a fictitious client, Gorilla Painting, a California-based house painting company owned by an avid surfer. Our team thought of unique prompt: "create a pink gorilla surfing in California with a paintbrush in its hand" to use with OpenAI's image generator, DALL·E 2. The result was nothing short of remarkable – the colorful and vibrant image of a gorilla gracefully riding the waves on a surfboard in sunny California, all while holding a paintbrush that you see here.
AI-driven image generation is a new, powerful tool in the world of creative digital marketing, opening up a new dimension of precision and creativity for marketers.
However, it's essential to use this technology thoughtfully and ethically, respecting the concerns of creative artists and copyright laws. When done right, AI-generated visuals can lead to creating compelling and attention-grabbing content that truly resonates with your target audience.
Now don't worry too much, here at Brandtastic we still have a team of real live human writers and graphic artists, who are utilizing these new tools in an ethical and safe manner.
“At Brandtastic, we will be using these AI tools for our clients in a supervised, managed, and safe manner,” said Frank Motola, President at Brandtastic.
“We have developed a set of guidelines for our entire management, writing, and creative teams, which we believe is the most ethical and efficient use of this powerful new technology,” Motola said.
The Rise of the Chatbots in Marketing
Chatbots are one of the AI tools that will be widely used and implemented in marketing. Eventually, every industry will have this revolutionary customer service tool.
These AI chat programs are designed to interact with users conversationally, providing information, assistance, and support as if they were human – even in several languages.
Chatbots are available 24/7 which allows consumers to recieve help or information at any time. This is important because it allows consumers to receive information outside of regular business hours. Along with being available anytime, chatbots provide almost instant responses!
With the quick responses customers are more likely to choose a product or service from a company using an AI chatbot, as compared to a company where they have to wait until business hours for a response or when you have to spend time on hold waiting for a representative.
“Unlike the outdated method of setting automated responses for customer messages, using AI, chatbots can learn to provide more information and answer follow-up questions,” mentioned Kallie Motola, CFO at Brandtastic.
“Deploying chatbots to handle routine and repetitive inquiries allows customer service agents to focus on more complex and critical customer issues or other important tasks,” she said.
Will Content from AI Effect Your Rankings on Search Engines
Both Google and Microsoft are now using AI to rank search results and provide more personalized recommendations to users. As the search engine learns more about the user, it will display more relevant content on its search engine results pages (SERPs).
Everyone is worried about how AI is going to change the way they show up in the search results, but if everything is already being done correctly, then AI and SEO will work together effectively.
While AI helps search engines better understand user intent and context, SEO practices will still ensure that content is structured, relevant, and optimized for search engines to index and rank.
It's important to remember that AI is not set to replace the search engine; rather, it's a powerful tool that augments its capabilities. AI acts as a tool to give users access to increasingly tailored and pertinent information as part of the search experience.
The future of search engines is not an "AI takeover," but rather an exciting era of collaboration between technology and optimization.
“Here at Brandtastic, for instance, we have conducted multiple searches using two different search engines: Chat GPT, which ranks Microsoft’s Bing search engine, and Google Search Labs, which is still in beta and is ranking Google SERPs,” wrote Stephen Allen, General Manager at Brandtastic.
“Our findings revealed that the factors that previously caused your website to rank higher in search engines remain the same. Although AI can assist search engines in better understanding user intent and context, implementing good SEO practices is still crucial to ensure that your content is well-structured, relevant, and optimized for search engines to index and rank,” Stephen Allen added.
What Marketers Need to Know about Upcoming AI Changes
AI is still in its early stages of development, but it is rapidly evolving. As AI technology improves, marketers can expect to see more innovative and powerful AI-powered marketing tools and platforms emerge.
Different Models for Different Applications
Swami Sivasubramanian, VP of Data and AI at Amazon Web Services (AWS), mentioned that he believes every company will be an AI company, but there will be no one model that will rule the world.
The rise of generative AI: Generative AI can create new and original content, such as text, images, and videos. At its annual user conference in Los Angeles, Adobe released new versions of its generative AI tools for image creation.
AI in predictive analytics: AI-powered predictive analytics tools are being used to predict consumer behavior, such as which customers are most likely to churn or which products are most likely to be purchased. Marketers can use this information to develop more targeted and effective marketing campaigns.
AI marketing automation integrations: You will find that AI will eventually be integrated into most marketing automation platforms to make them more intelligent and effective.
For example, AI-powered personalization is a powerful feature that can automatically tailor marketing messages to each customer.
The Unlimited Potentials of AI
Artificial intelligence is driven by increasingly sophisticated machine learning algorithms that are now redefining the world, especially in content creation, problem-solving and even in art. AI strands to amplify human creativity to a new level.
There is unlimited potential for the use of artificial intelligence when paired with our collective creative genius. The ever improving machine learning algorithms are enabling human creators across all industries to redefine what it means to produce art, create content, and even problem-solve.
Open AI’s image generator, DALL·E 2, is enabling artists to generate surreal and imaginative visuals that were once limited to the boundaries of individual imagination. With this tool we can now blend different styles, genres, and ideas together and push the traditional boundaries of art to create visually captivating pieces. Large language models, like ChatGPT, can assist creators in building content that connects with audiences on a deeper level and allows you to reach a broader demographic.
In fact this paragraph was written with the help of Open AI's large language model, ChatGPT! The future of AI is challenging us to redefine what it means to be creative, and you need a marketing team that is well prepared for the challenge.
“AI possesses the capability to automate a multitude of tasks, eliminating manual processes and increasing efficiency across various industries,” wrote Mark Hall, Brandtastic's IT & AI Transformation Strategist.
“As constant discoveries unfold in the realm of AI, there remains a vast expanse of unknown unknowns, suggesting even greater potential for future productivity enhancements. By harnessing its potential, businesses and individuals can vastly enhance productivity, unveiling a horizon of untapped opportunities,” Hall added.
A Digital Marketing Partner That Understands AI
Are you looking for a reliable digital marketing agency and SEO partner who understands the importance of AI in marketing? Look no further than Brandtastic! We specialize in creating high-quality text, images, and videos that can help your website and blog get noticed on search engines, leading to increased traffic and sales.
Your website, blog, or landing page can be your top salesperson, generating measurable results that increase customer visits. As your digital marketing partner, we can help you attract new customers and strengthen existing business relationships in 2023 and beyond.
Our president, Frank Motola, has been helping clients attract more customers and profits through their websites since 1998. Let’s take your business to the next level. Contact Frank today at (813) 441-0275.
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