Branding is more important for businesses now than ever before. With so much social media chatter created by companies, it’s essential to stand out from the crowd if you want to grow and succeed. However, branding goes beyond logos and Read more

The digital marketing landscape has changed considerably in the last 20 years, and more marketing tools and applications are available than ever. But, with so many free, freemium, and paid marketing tools in the online universe, how do you choose Read more

Do you know your business numbers? Like many small business owners, you are probably spending marketing dollars on several different channels, like email, pay-per-click advertising, SEO, and others. When focusing on running your business, it can be challenging for business Read more

With a more than 80% market share, Google is still the top dog in search. However, when searching for a digital marketing agency, there are more than one million hits! Having so many choices can make finding the right digital Read more

Before the pandemic, face-to-face customer visits were common practice. However, all that changed when much of the country shut down. Suddenly, customer visits were no longer a top priority. However, now that businesses have adapted to selling in a post-pandemic Read more

The majority of marketing emails sent by major brands and retailers are done through a process known as email automation. Fortunately, with the assistance of self-service tools like Constant Contact or MailChimp, even a small business or solo entrepreneur can Read more

‘Tis the season for holiday marketing, the most festive time of year. It’s also a make-it-or break-it moment for retailers who depend on Christmas shoppers to boost their revenue. So, to help ensure the Grinch doesn’t steal your Christmas, here Read more

While Google is the most popular search engine, it’s not the only one. Yes, Google does  command an 80 percent share of the U.S. desktop and mobile search market, but what about the other twenty percent? Just like investment experts Read more

As a business owner, you get more items added to your plate every day, and it’s challenging to manage everything you must do to keep your business running smoothly, remain profitable, and grow. It’s tempting to try to handle everything Read more

Like it or not, humans are visual creatures, and most of us would rather look at images instead of reading long blocks of text, especially when reading a blog. So, it’s helpful to break up your blog posts with images Read more