Micro-Moments That Win Customers
The moment to capture a customer can flash by in a nanosecond. With technology at everyone’s fingertips, first impressions are ever so important. If a lasting impression is captured in a very short time, you have been successful in winning customers.
The brands that have been successful in mastering Micro-Moments have adapted to what the consumer needs at any given moment. With the go-to for digital marketing, consumers are looking towards personalization and real-time engagement before anything else.
The core idea of Micro-Moments is when people act on an immediate impulse:
“I want to know…”
“I want to go…”
“I want to do…”
“I want to buy…”
What Are Brands Doing to Achieve This?
Offer around-the-clock support.
Useful data to know the customers’ browsing history previous purchases. Feed them what they want. You may even incorporate AI-generated designs in your ad content.
Live chats.
AI bots are an excellent and beneficial way to allow live chats 24/7. Consumers are looking for answers in real time, and offering this will generate the interest and trust of your customers.
Instant gratification on Mobile devices.
Due to the nature of Micro-Moments, they are best viewed on a Mobile device. Easy navigation and optimal speed are most important. Utilizing Mobile-First Design and Instant loading will capture the interest of your viewer. Try tools such as Google PageSpeed Insights to cut down on loading times.
Video content.
Micro-Moments has become successful with short videos to share content and messages.
Voice search.
Voice recognition has become a standard. More and more Micro-Moments are incorporating voice queries as consumers are seeking immediate answers with voice assistance.
So how do we win with Micro-Moments?
- Understand your customer. What is your product? Who are you targeting? Take the time to understand the audience. Is this a product that your customer is going to need? Are you trying to teach something? What time of day should you advertise?
- Know when to be in front of your customers. Use short videos and quick answers to questions. Capture their interest. Be visible by optimizing searches, using Instagram, Google Maps, YouTube Shorts, etc.
- Offer useful information. When people search, they want answers, not ads. The goal of your company should be to solve problems instantly. Be helpful in quick posts. The micro-moment is created when someone is searching for help. They find you, and you gain their trust.
- Micro-Moments are meant to be quick and clear. Be brief with your posts, less than 100 words. Customers don’t want to read a complete article to find the answers that they are searching for. This will bring them back time and time again.
- Once you have captured their attention, guide them to additional links. High-pressure sales have proven to turn people away. Allow your customer to feel helped, not sold.
Brandtastic has evolved into a no-frills, lean, and powerful marketing agency by combining unrivaled expertise with constant innovation to meet the needs of your company. While we are an Orlando-based marketing agency, our service area spans all across North America.