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Category Archives: Brand Building

So many things can factor into your brand building strategy. As you align your brand message correctly and organize all your marketing around it, you will begin to see tremendous increase in recognition and engagement with your target market. Branding does not happen overnight, it is not something that you pay an ad agency to provide, it is more about the message that you project across any and all aspects of your business interactions. Agencies can provide tools and direction, but the brand for your company is ultimately built from within.

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Understanding Local Algorithm Update

Posted on February 8, 2022 by Brandtastic

More than 90 percent of online searches conducted on search engines are used to find local information. So, whether you have a brick-and-mortar store or an online business, if you’re website isn’t optimized for local SEO, you’re likely missing out

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Making SEO Work for Your Company in 2022

Posted on January 24, 2022 by Brandtastic

With more than 5 billion search queries every day, it is increasingly difficult for businesses to consistently land on the coveted first page of search results without an effective SEO strategy. According to recent surveys, more than 60% of consumers

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Navigating Google for Local Businesses

Posted on April 28, 2017 by Brandtastic

You are probably familiar with the behemoth search engine, Google. You may even know that it can be extremely beneficial to your business to rank at the top of search results when a local customer searches for products and services

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Responsive Web Design vs. Dedicated Mobile Site

Posted on November 5, 2014 by Brandtastic

With over 7 billion mobile devices in the world, having a website that is optimized for mobile devices is no longer a question of “should” but “how.” Most companies know that having a mobile friendly site is imperative to reaching

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Exciting New Choices for Top Level Domains (TDLs) in 2014

Posted on March 5, 2014 by Brandtastic

This year is bringing a major overhaul to the internet as the oldest and most basic form of user online navigation – top level domains (TLDs) – will have exciting new choices. Since the internet’s inception, large companies and small

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Advertising to Millennials- Go Mobile!

Posted on October 7, 2013 by Brandtastic

Millennials, people ages 18-34, are a unique consumer market. They have grown up in an age where everything is on-demand and extremely personalized. Since traditional advertising and marketing means don’t work well on this group, special methods and considerations should

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How Pinterest Benefits Your Brand

Posted on May 30, 2013 by Brandtastic

By now you’ve probably heard of the social media website Pinterest. Sure, Pinterest is great application that allows users to “pin” & organize articles, recipes, DIY project instructions, and photos that interest them for quick access later on, but surely

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Having a Mobile Website Is More Important Than You Think

Posted on May 22, 2013 by Brandtastic

The world of Internet access has expanded dramatically over the past few years. It used to be that you needed to be sitting at a desk in order to surf your favorite websites, but those days are behind us. With

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The Most Important Principle in Your Branding Strategy

Posted on April 13, 2013 by Brandtastic

Branding will play a huge role in the success of your company. When you communicate your products or services to consumers, you leave a lasting impression on how they perceive your company and what you offer. Because of this, it’s

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What is Content Marketing?

Posted on January 31, 2013 by Brandtastic

Content marketing is the latest buzzword in Internet marketing, but in reality, it’s not a new concept.  Businesses have always used content in many different forms to attract customers to their brand. Successful content marketing resonates with your target market,

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