Call to Action Examples That Get Results

In marketing and advertising, the Call to Action (CTA) is the key to drive customer engagement and get results. A well-crafted CTA motivates your audience to take the next step, whether it’s signing up for an e-mail list, ordering your product, or contacting you. Here are strategies and examples of CTAs that get results.

Clarity is King

The most effective CTAs are crystal clear about what you want your audience to do. Avoid being vague, no matter what you do. For example, instead of saying “Learn More,” use “Download Our Free E-Book on Organic Gardening Now!” This tells your audience exactly what they’ll get and what action they need to take to get it.

Create a Sense of Urgency

It’s a fact that people respond quicker when they think they might miss out. Encouraging your audience to act now can significantly boost response rates. Phrases like “Limited Offer,” “Act Now,” or “While Supplies Last” create a sense of urgency. For instance, a holiday sale CTA like “Shop Now! Sale Ends in 24 Hours” is more likely to get people to act than a generic “Check Out Our Holiday Sales.”

Make it Visually Stunning

A CTA should stand out visually. Use colors that contrast with the rest of your page but still align with your brand. A study by Hub Spot says,

The red CTA button consistently outperforms the green one. The color red is often associated with negative emotions. Despite that, red CTAs outperform green ones consistently.

This doesn’t mean red is the magic color for every brand, but you must consider contrast and visibility.

Keep it Simple

Your CTA should be easy to understand. If your audience can’t quickly figure out where to click or what you want them to do, you’ll lose them. For example, Dropbox uses a simple but effective CTA: “Sign up for free.” It’s straightforward, easy to find, and tells the user exactly what to expect.

Align With Your Audience’s Interests

Your CTA should resonate with the target audience’s desires or needs. For example, a fitness app’s CTA might be, “Start Your Journey to a Healthier You Today!” This will be more effective than a generic CTA like “Download Our App.”

Use Action-Oriented Verbs

Start your CTA with verbs like “Get,” “Start,” “Join,” or “Discover.” These words encourage action. For example, Spotify uses “Try free for 1 month!” as a CTA.

Offer Something Valuable

People are more likely to respond to a CTA if they get something valuable. Whether it’s a free trial, a discount, or free content, your offer should be compelling enough for them to act.

Test and Optimize

What works for one audience might not work for another. A/B testing different CTAs helps you know what’s working best for your audience. Experiment with different colors, texts, and placements to find the combination that gives the best results.

Leverage Social Proof

Including elements of social proof, like testimonials or user counts, can enhance how effective your CTA is. For example, “Join 2 Million Happy Users” can boost your brand’s credibility and encourage people to act.

A good CTA is more than a button on a webpage; it’s a critical piece to your marketing machine. Focus on clarity, urgency, visual appeal, simplicity, action-oriented language, and offering value can help you create a CTA that catches attention and returns results.

Call Brandtastic

If you need help with your brand’s marketing, like calls to action, a new website or logo, or anything else, Brandtastic can help. We’re a full-service marketing agency based in Florida that offers web design, SEO & Analytics, Google Ads, Social Media Marketing, Graphic Design, Photo & Video, and more.

Click here to schedule a free consultation or call us at 813-441-0275.