Why Your Business Needs a Professional Website
As a business owner, you know how important it is to have a presence on the internet, which usually means a website. However, it’s wrong to think that any old website will do — that you can plug some information into a pre-made template and call it a day. Your website will often be the first point of contact between you and your potential customers, and first impressions mean everything in the digital world. Let’s look at why having a professional-looking and functioning website is crucial.
First Impressions Matter
Imagine walking into a brick-and-mortar store with shabby signs, poor lighting, and a confusing layout. Would you trust that business to give you high-quality products and services? The same principle applies to your website’s design and functionality. How your website looks and how easy it is to navigate creates a first impression to potential customers, telling them you’re reputable and take your business seriously.
Enhanced User Experience
Besides a poor-looking website, nothing will turn off a potential customer faster than one that’s hard to navigate. Your navigation should be intuitive — no hidden menus or obscure buttons. People should be able to find the information they need quickly, and the pages should load fast. Remember, attention spans are growing shorter, so your customers must get what they want with as little frustration as possible.
The web gets more crowded daily, and standing out from competitors is essential. A professionally designed website sets you apart from others who might need to have updated or better-designed sites. Moreover, a professional website tells potential customers you’re committed to excellence and staying up-to-date with the latest trends and technologies. Finally, a professionally designed site implies that you’re successful, which gives potential customers the confidence to do business with you.
More and more people access the internet on mobile devices like phones and tablets, so it’s crucial for your site to be mobile-friendly to function on all screens and devices. Mobile responsiveness improves user experiences and boosts your search engine rankings because search engines like Google prioritize mobile-friendly sites.
Speaking of search engine optimization (SEO), a professional web designer will design your site with SEO in mind. According to Oberlo.com, nearly 92% of search engine traffic came from Google in 2023. They go on to say, “With organic SEO and paid search engine ads accounting for over two-fifths of all e-commerce traffic, there’s no question that online businesses need to focus their digital marketing efforts on search engines.”
A professional website designer ensures your site has clean code and is set up properly to be seen by Google and other search engines, giving you greater visibility and potentially more customers.
Trust and Credibility
Trust is more important now than ever, especially on the web. A professional website should convey confidence by featuring customer testimonials, reviews, certifications, awards, a secure payment system, etc.
Another thing that a professionally-designed site does is reflect your brand’s message and ensure it’s accurate, easy to understand, consistent, and easily recalled. Your brand must be consistent through all your marketing channels, both on and offline, to strengthen its impact.
Analytics and Data
A professional website lets you gather valuable data and insights about your audience’s behavior. You can track website traffic, user demographics, conversion rates, and more through tools like Google Analytics. This data is invaluable in informing your marketing strategies and helping you make data-driven decisions to improve your business’s performance.
Let the Brandtastic Pros Develop Your Website
Whether your website needs a little TLC or your business needs an online presence, we’re the company that can do that for you and more. We’re a full-service marketing agency with over a decade of experience. Our websites are all custom-designed specifically for each client, never a pre-made template. Plus, we can handle all your SEO, analytics, Google Ads, social media, graphic design, web copy, and more.