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The Best House Painting Websites
Service Industry Results – House Painting Company – Farmington, CT
The chart above illustrates the HUGE increase that occurred back when we started working with Franklin Painting. Two Years! “That is a long time”, you say? Well, unfortunately web success comes only to those who are consistent with their online efforts. Actually we started working with Franklin Painting in 2010 and saw great gains right after our first website update, but then they decided to step up their efforts in an effort to DOMINATE the rankings! The new Responsive Custom WordPress site we did for them that is delivering on that goal. If fact Frank Campanelli, owner of Franklin Painting, continues working with Brandtastic today. We manage their blog, social media and Adwords spending along with many other marketing tasks.
The days of ruling the rankings in a few months are gone forever. Today Franklin Painting’s growth continues with monthly visits topping out last month at 9840! We are ranking for more and more keywords too.
When Frank Campanelli, President of Franklin Painting called us back in the Fall of 2010 he wanted to know why his website just wasn’t delivering leads or ranking high for any of his keywords. We examined the site and discovered some basic things that had not been done correctly with the title, description and alt meta-tags as well as a lack of in-depth content that discussed his services. The site only had stock photos and although it looked and functioned well, it was rather impersonal and not very convincing.
Soon after all the Website Revisions, Local Citations and SEO were done the rankings increased and the visits to the website increased too. The leads started coming in and the site now generates new business on a regular basis.
Be SURE to scroll to the bottom and see the actual results documented!
Mobile Search is Dominating
Most all of our clients have experienced a HUGE increase in web visits from mobile devices and tablets over the past year. According to Google Analytics that is installed on Frank’s website – Mobile (39%) and Tablet (15%) visits now combine for 54% of all visits, with 46% of website visits coming from Desktop users. We saw this trend starting years ago and rather than building special “mobile” sites we decided to build our sites to be “responsive” in design. That means that as your screen gets smaller, the responds by delivering every webpage in a readable format for the screen size that it is viewed on. This type of design really is a MUST in today’s market.
Frank Campanelli’s Testimonial
“Since starting in the residential house painting business in 1986, I quickly discovered that proper promotion was the key to growing a small business. I became an expert in direct mail to get the word out about my services, and ever since, have been able to distinguish my operation as one of the best choices in my trade area.
By the 2000’s, I began to see the shift to Web search engines as the new gateway to consumer information, as opposed to the curbside mailbox. After some expensive experimenting with adwords and pay-per-click, I was glad to re-connect with a past business associate in Frank Motola.
Frank is an absolute wizard of organic search optimization. Since Frank and his team have revamped my web presence, I have enjoyed a surplus of qualified sales lead in the kind of work that is most profitable to my company. Since Frank has increased my leads in my profit-center type of work, I feel almost guilty hearing from other contractor friends who complain that their phone has stopped ringing.”
First we fixed all of the deficiencies with the on-site SEO, then we visited Franklin Painting’s office in Farmington, CT and took photos of his staff and facility. We staged a nice group shot in front of the building with all of their trucks and crews and also followed around the crews to the job to grab more great photos and videos. All of these assets were put in place during a major update to the website. New pages were created that featured exterior painting, interior painting, faux painting, cabinet refinishing, wallpapering and home maintenance.
Since Franklin Painting’s work was quite local in nature we also needed to optimize for a strong local result in search. This effort involves creating, optimizing and submitting several listings on various “citation” sites like Superpages, YP, Merchant Circle, Insider Pages, Yelp, Kudzu and many more. Search engines like Yahoo and Bing also have Local Listings that were completed. Once that foundation was laid, we submitted our new 100% completed Google Places page. This type of listing show up with a teardrop and is usually associated with a Place on the Google Maps. Recently all Google Places pages have been merged into Google Plus Local and are related to Google’s social network.
Another strategy we employed recently was to put in place all the “authorship” tags on Franklin Painting’s web properties so that his photo shows up with the listing on Google. For an example of this, search “Cleaning Flat Paint” and you will see Frank Campanelli’s photo attached to a top listing nationally for this search. UPDATE: Google has recently removed the Authorship Tag from their results 🙁
Now this may generate many visits that are not local enough to be potential customers, but when your blog starts ranking Nationally that is a very good sign that you are doing quite well locally too! Our focus on informative content that is also SEO-friendly helps us get great rankings for many of our clients, both locally and on a national level. There’s a method to our madness & we can say we’ve had great success for many clients just like this.
Last year we advised Frank that if he wanted to stay ahead of the competition that he would need to begin engaging on Social Media and Blogging about topics related to his services that potential customers might be interested in. Now a year later that ongoing work done by Brandtastic on behalf of Franklin Painting is really paying off. They have many friends, fans and followers that are learning more about the company and because Google now values your “Social Signals” as 1/3 of your total web influence, the rankings have remained solid and actually improved more! Another benefit from an SEO standpoint is that every new blog post that we add puts new, fresh content on the blog website that links to the main website. This is an incredible way to increase keyword influence with Google and stay at the top. Visit the Painting Blog Here.
Brandtastic manages all the content for the blogs, posts them and then publishes them across all of the Social Channels that are important for growth. We also build following and engage in conversation with Franklin Painting’s connections.
Most companies just don’t have the time or the skills to handle this important area of web marketing today, so they hire us to take care of that for them! Our work is totally transparent, so consumers are always under the impression that all of this content is coming directly from the experts at Franklin Painting. They do help us select topics and review all posts for accuracy, but we are the ones making sure the work is done on an ongoing basis.
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