Your “Web Company” is as Important as Your Accountant or Attorney!

While most people recommend NOT putting all of your eggs in one basket, this is simply not the case when it comes to your webmaster & internet marketing person. From your company website to your social media interactions, blog posts, paid search advertisements, and search engine result rankings, everything needs to work cohesively to be successful. That’s why it makes sense to have the same team working on all of these fronts.

The person or company that you entrust your web marketing to needs to know so much more than how to update your website every few months with fresh content. Search Engine Result Pages (SERPs) performance, new content, blogging, social media marketing, and online ads all work better when everything is cohesive. When you hire a company to boost your search rankings and conversion rate, that team needs to have the resources & access to improve aspects of your website from layout and design to even your company’s logo, should any of those items be problematic. When one company runs the website while another handles social media, and another is in charge of Adwords or other another advertising platform, the message and the effectiveness of all of these components will suffer.

The most efficient and economical route to take is to look for a digital marketing agency that will handle all of the tasks associated with creating a strong web presence, from your website to your social to your blog, advertising, audience building, and more. Don’t be tempted to hire a bunch of freelancers or SEO micro-businesses to perform smaller tasks like research keywords, or rewriting website content. It will be highly unlikely that these people will possess all of the skills (and resources) needed to improve your entire web presence such as upgrading the look and user experience of your website or other glaring deficiencies that may not be just in the copy of your website.

Everything your company does on the web, from website design to social media and advertising strategies, has implications on search engine optimization, so choose a company that will bolster every aspect of your company’s digital web presence. When you outsource your web marketing components to different people, quality and control become major concerns. That is not the case with a digital marketing agency. A good agency will have the skills, technologies, and strategies to manage all aspects of your web presence and make all of the components work together effectively.

Brandtastic works with clients all over the country, building successful strategies for better website performance, higher search rankings, more effective social media campaigns, and more. We help companies establish a web presence with tremendous results in both increasing qualified leads and gaining more repeat customers. Contact us today