SEO is Like Going to the Gym
Over the years, our internet marketing experts have realized that Search Engine Optimization (SEO) is much like going to the gym. If you want to be fit, build a strong core, and perform better, you go to the gym and exercise regularly. You can do this for two or three months and get in the best shape of your life; however these results won’t last forever. If you intend on remaining strong and healthy, you must maintain consistent exercise, even after you reach your weight or fitness goal. SEO follows the same principle.Many business owners think that SEO is finished once their website pages have been optimized. While a properly, optimized site will garner successful rankings in search engines, ongoing SEO is what keeps you at the top and builds your website’s authority. Why? Because search engines like Google, Bing, and Yahoo are constantly changing the rules for their SEO algorithms. Did you know that Google’s algorithm can change more than 500 times in one year? This means that most business owners will have difficulty staying on top of these changes and understanding the implications that these changes can have on the company’s site.
Managing an effective SEO strategy keeps getting harder and harder as time goes on. Outsourcing your web marketing tasks like Search Engine Optimization means you don’t have to spend the time learning the proper way to optimize your site and then executing a consistent and effective SEO campaign. As a business owner, you often have less time to dedicate to tasks that aren’t part of your everyday operations. Real SEO takes a lot of time since you must create worthwhile content, optimize your web pages, garner social signals through social media platforms, promote your assets to secure links, run A/B testing and more. None of these tasks are easy and it takes a true professional who has been through the learning curve of ever-changing SEO techniques to utilize these methods in the correct manner at the correct time.
As an expert of your business, you keep up with changes in your industry to make sure you always offer the best products and services. With all of the twists and turns of SEO and the rapidly changing search landscape, it would be nearly impossible to run your business effectively and spend the necessary time to maintain your SEO strategy.
SEO is extremely important to creating a viable and successful online marketing landscape. You want to be found at the top of search results so you can increase your visibility to potential customers and increase your sales. Consistency is truly the key to a good SEO strategy. If you don’t have the time or knowledge to get the most from your website and internet marketing campaign, it’s time to call in the professionals. Large companies get that way by investing in strategies that deliver ROI.
The old adage “You have to spend money to make money” rings true for all Search Engine Optimization. If you devote more money to your SEO efforts, you will see better returns and bigger results. From effective web design to big content and great social media marketing, a professional can make sure you get the most “bang for your buck” which is why you should look at it as an investment instead of an expense.
Contact our internet marketing specialists today to find out how we can help you take hold of your Search Engine Optimization strategy and turn it into a successful campaign.