Richard, we spoke at the UBG Event in Minneapolis. I really think that we could make a big difference for you in terms of generating more leads from the web. Improving the website and the rankings, managing a blog and social media will add many new customers I am sure.
We used our rank tracking software to give you an idea how you are doing with your rankings in your local area. We picked some local towns to get an idea of how you are doing. In some areas you are doing fine, other areas not good at all. The rankings are especially weak on Bing & Yahoo which account for 35% of all searches. Can you imagine the increase in customers if you were to rank well everywhere that you service on all 3 search engines! Now I may not have your service area fully correct, we just guessed based on your store locations. I know that a few of these towns are very small – but we still want to rank well there too. These ranking results do tend to jump around quite a lot so if we ran the same test tomorrow we would get slightly different results. The overall picture does indicated lots of room for improvement though. The content on the site is quite light, we would look to create a much more in-depth site that encouraged visitors to do business with Phillips Lifestyles. The user experience is very important to the number of visitors that actually convert into customers. Just getting them to visit is only half the battle!
We specialize in building sites that capture new business and rank very high on the Search Engines. Web marketing today involves much more than the site as you know, and we do it all. I realize that you are likely still out of town, but give me a call at your earliest convenience. Frank Motola / (407) 414-5270
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