Logo Design Package Includes
Our work speaks for itself. You can pay less – hire an intern, recent art school grad or go to an online logo making site, but to us your new logo design is not a commodity to be found at the cheapest available price. It is a work of art, a true representation of the face of your company. It is deserving of much consideration and design time to craft just the right look for your brand. Please review the portion of our portfolio that is presented in Logo Design Galleries and take note of the variety of styles and solutions that we have produced for our logo designs over the 30+ years that our companies have been designing the way corporations communicate with their markets in Orlando, Hartford and many other markets.
You can view the Logo Design Process here in a visual pdf form, or check out the large number of creative concepts for one logo that we recently completed.
Initially, we will consult with you and/or your personnel, at your place of business to analyze needs and to discuss concepts for the new design. We want to learn what your company is all about – your product or service, your history, your target market and your marketing philosophy. If your office is in Lake Mary, Longwood, East Orlando, Kissimmee, Windermere, Altamonte Springs, Winter Springs, Oviedo, Casselberry, Maitland or Downtown Orlando we are happy to spend an hour with you discussing how our talent can make your company look its best. If you prefer, you can visit our office at 2816 East Robinson Street in Orlando to discuss clients logo design projects, branding and marketing plans.
Many times logo design and branding is a part of a larger marketing plan that includes website design, seo, photography, blogging and social marketing so we will likely be meeting in person when we visit your location in person. In the last year we have visited clients in Wisconsin, Iowa, Illinois, New York, Connecticut, Tennessee and Georgia. Travel costs are kept at a minimum to respect the utilization of your total budget.
Once we have absorbed all we can about your company, the creative process begins. We will develop symbols and type styles that are appropriate for your company image.
Many times we hit a home run on the first set of ideas. But don’t worry, if none of the designs appeal to you – new concepts will be produced. We do not limit the number of ideas that we will provide to arrive at a design that you love. Your satisfaction is our only concern. You know your business, your market and your satisfaction is first and foremost in any logo design produced. We do our research and advise on design direction, but ultimately it will be up the you how the finished design looks. We are humble and proficient graphic artists, not artsy prima donna types that dictate what you will like. You are the boss when it comes to the designs we produce and which ones are chosen to be refined.
Once an idea that works for you is chosen, the design will be revised and refined into the desired look. One concept may be combined with elements from another design or altered slightly to yield many choices along this targeted design path. This fine- tuning allows us to explore a wide range of solutions that will ultimately lead to the logo that is perfect for your company.
Next, we compare how the logo looks in the suggested colors alongside several color variations. This will establish the exact combination that works for the final design.
Mock-ups and final proofs for letterhead, business card and envelope – including positioning of all addresses, phones, names and titles are created. We may also look at comps that indicate how the new logo will fit into your products, brochures, signage, uniforms, website, etc. We always consider the application of any logo that we design. Providing a solution that looks great is important, but it must also be easily implemented into your existing structure in a cost-effective manner.
Final files for printing and electronic files are created. Camera-ready art of new logo and printing will be provided on a web-based resource page or on disk in several formats for clients’ use. We are always available to email your logo to vendors that may need assistance at no additional cost.
Call Frank for pricing on your project: (407) 414-5270