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greener grass = better results

Mather Cotton

W Cotton Mather PC
4550 McKnight Road, Suite 208
Pittsburgh, PA 15237
412-931-1617

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Google – 65% of searches
Bing – 18% of searches
Yahoo – 12% of searches
Online Directories like SuperPages, Yellow Pages – 5% or less

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2 Websites

http://www.businesscpapittsburgh.com/ – owned by Dex Media
Powered by SuperMedia, LLC
Supermedia is now Dex

http://www.cottonmather.com – owner hidden (do they own this domain?)

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Google Analytics on www.cottonmather.com – do they have login?
UA-26220598-1

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Google Listing – incomplete and not ranking

https://plus.google.com/101522995664142253772/

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Metatags poor
Content poor
Domain Authority poor

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Mobile:
CottonMather – no mobile
BusinessCPAPittsburgh – dedicated mobile redirect

Should be responsive

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Citations:
Searching the phone number gives several listings
CottonMather – automated Yext
BusinessCPAPittsburgh – automated Yext

Citations need organization & improvement

YEXT Power Listing – mixed URL’s and some with no website
http://www.superpages.com/bp/Pittsburgh-PA/W-Cotton-Mather-PC-W-Cotton-Mather-Cpa-L2079258766.htm
http://www.yelp.com/biz/mather-w-cotton-pa-pittsburgh
https://local.yahoo.com/info-11864180-w-cotton-mather-cpa-pittsburgh (listed for Telecommunication)
http://www.merchantcircle.com/business/Payroll.General.412-931-1617

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Social – poor
https://www.facebook.com/CottonMatherCPA – 6 fans
LinkedIn may offer good opportunity to reach business clients

Blog – none

Reviews – very few

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What is your best customer?

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Search Terms you want to be found for

CPA
Certified Public Accountant
Accounting
Accountant
Bookkeeping
Payroll Service
Tax Preparation
Tax Planning

Towns you want to be found in

Ross Township PA
Westview PA
Allegheny County
Bellevue PA
McCandless PA
Glenshaw PA
Wexford PA
Franklin Park PA
Pittsburgh

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Can we REALLY DO what we say we can?

Just a few of the searches that will bring up our clients on top of Google

fireplaces fresno

pool cleaning orlando

house painter farmington ct

new roof lakeland

wood stoves dubuque

chimney sweep west hartford

fireplaces fairfield county ct

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The websites are not adequate to rank well in any search engines for the categories and towns that they should rank for. Search is the number one way to attract new customers. Local listing, social media, blogging, reviews, etc. can help the effort but without a good core website the results will not be as impressive.

Since there is so much that needs to be accomplished we suggest a long term goal to get in good shape one step at a time. In one years time the improvements will be substantial and the return will be many times over the investment.

The web is THE place people search for services and the best place to develop new business.

Suggested Budget – 1700 per month for one year / This would include creating a completely new supersite, local listings to rank better, a blog, all social media platforms and maintenance.

1200 per month for ongoing social, blog, seo management after the first year.

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