W Cotton Mather PC
4550 McKnight Road, Suite 208
Pittsburgh, PA 15237
Google – 65% of searches
Bing – 18% of searches
Yahoo – 12% of searches
Online Directories like SuperPages, Yellow Pages – 5% or less
http://www.businesscpapittsburgh.com/ – owned by Dex Media
Powered by SuperMedia, LLC
Supermedia is now Dex
http://www.cottonmather.com – owner hidden (do they own this domain?)
Google Analytics on www.cottonmather.com – do they have login?
Google Listing – incomplete and not ranking
Domain Authority poor
CottonMather – no mobile
BusinessCPAPittsburgh – dedicated mobile redirect
Should be responsive
Searching the phone number gives several listings
CottonMather – automated Yext
BusinessCPAPittsburgh – automated Yext
Citations need organization & improvement
YEXT Power Listing – mixed URL’s and some with no website
https://local.yahoo.com/info-11864180-w-cotton-mather-cpa-pittsburgh (listed for Telecommunication)
Social – poor
https://www.facebook.com/CottonMatherCPA – 6 fans
LinkedIn may offer good opportunity to reach business clients
Blog – none
Reviews – very few
What is your best customer?
Search Terms you want to be found for
Certified Public Accountant
Towns you want to be found in
Ross Township PA
Franklin Park PA
Can we REALLY DO what we say we can?
Just a few of the searches that will bring up our clients on top of Google
pool cleaning orlando
house painter farmington ct
new roof lakeland
wood stoves dubuque
chimney sweep west hartford
fireplaces fairfield county ct
The websites are not adequate to rank well in any search engines for the categories and towns that they should rank for. Search is the number one way to attract new customers. Local listing, social media, blogging, reviews, etc. can help the effort but without a good core website the results will not be as impressive.
Since there is so much that needs to be accomplished we suggest a long term goal to get in good shape one step at a time. In one years time the improvements will be substantial and the return will be many times over the investment.
The web is THE place people search for services and the best place to develop new business.
Suggested Budget – 1700 per month for one year / This would include creating a completely new supersite, local listings to rank better, a blog, all social media platforms and maintenance.
1200 per month for ongoing social, blog, seo management after the first year.