What Your Website Says About Your Business
Whether in construction, hospitality, retail, or any other industry, your website is the face of your business. Moreover, it is also the first point of contact a potential customer will have with your business. So, if your website doesn’t look professional, is challenging to navigate, or isn’t frequently updated with new relevant information and blog posts, it may not be projecting a positive first impression.
For example, let’s say a potential customer finds your business on Google and lands on your home page. Well done, right? Not so fast. For example, if a visitor likes the products and services you offer but can’t locate the phone number, business address, or contact name of a representative for more information, they will go to another website. Thousands of local businesses don’t realize that their website may actually be pushing potential customers away to a competitor who has a more appealing website.
User Experience (UX)
With so many competitors on the internet, potential customers are not going to spend much time trying to navigate a clunky website. A website that offers fast page load times and accessible navigation features gives website visitors the outstanding user experience they desire. Your visitors should be able to quickly understand the products and services you are offering, including supporting images, videos, online reviews, and other information they need to make a buying decision, sign up for a subscription, schedule an appointment, or contact to learn more information about your business’s products and services.
A polished, professional appearance, user-friendly design, and fast page load times are the hallmarks of a high-quality website. However, the coding under the hood is equally as important as the professional appearance on the outside. Therefore, your website design should use minimal coding and compact images and avoid heavy scripting that can bog down your web server, causing visitors to bounce off your site rather than waiting for the page to load. If you are serious about generating revenue or leads for your business with your website, you will need to invest in the services of a professional website design and branding company, like Brandtastic, which has the experience of building fantastic revenue-generating websites for companies just like yours.
Your website also helps visitors determine whether your business is credible. Establishing credibility and trust is vital, even if you don’t have an e-commerce website. Here are some of the ways your website can establish trust and credibility online:
- Google My Business Profile
- Online Reviews
- Customer Videos/Testimonials
- Industry Certifications/Trade Membership Badges
- SSL Certificate
Your website is more than a calling card. It is often the first interaction a potential customer will have with your business. If your website branding is not making a positive first impression, those lost opportunities can hurt your bottom line.
Your Web Marketing partner is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the right branding strategies to optimize SEO and conversions for your business in 2022.
Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call today at (813) 441-0275, and let’s get to work creating a professional website that will attract more customers to your business.