Why You Should Boost Your Facebook Posts

Let’s be real—if you’re running a small business, a side hustle, or want to get eyeballs on your blog, Facebook can feel like shouting into the void. You post something you’re proud of, hit “publish” and…crickets. Maybe your mom liked it. Maybe one of your friends gave it a thumbs up or a LOL, but that’s it.

So, is it even worth using Facebook anymore? Yes, but you need to play by their rules, and that means boosting your posts.

Now, before you groan and say, “I’m not paying Zuckerburg a dime,” hear us out. Boosting a post isn’t throwing your money into a black hole. When done right, it’s one of the cheapest, easiest ways to get more eyes on your content—and, more importantly, on your business.

Here’s why boosting your Facebook posts can be a game changer.

Organic Reach is Basically Dead

Facebook used to be the Wild West of free exposure. You’d post something, and everyone who liked. Your page would see it. Those were the good old days and they’re gone forever.

Now, thanks to the algorithm, your organic post might only reach 5-10% of your followers—if you’re lucky. That means if you’ve got 1,000 followers, maybe 50 to 100 people see what you’ve posted. It’s like riding a stationary bike—you’re working but going nowhere.

Boosting gives you a way to punch through the algorithm and get seen. It takes your post and puts it in front of more people—your followers, their friends, or a totally new target audience.

It’s Super Easy

Admittedly, there are many marketing tactics that require skill and know-how to pull off effectively, but you don’t need to be a technical expert or marketing whiz to boost a post. Facebook literally gives you a big blue button that says “Boost Post.” Click it, choose your audience, set your budget, pick how long you want it to run, and you’re off. It’s that simple.

You don’t have to build a complicated ad funnel or spend hours tinkering and tweaking ads in Ads Manager. Boosting is Facebook advertising on training wheels, but unlike the treadmill, you can actually get somewhere.

You Control the Budget

Worried you’ll blow your entire ad budget on a bad post? Don’t be. You can boost a post for as little as $1 a day. That’s less than your morning cup of coffee from Starbucks, and it can get your post seen by hundreds or thousands of people.

And because you set the total budget and duration, you’re never hit with surprise charges. You’re in total control.

Target Like a Sniper

One of the best things about Facebook boosting is getting your post in front of the right people. You can target by location, age, gender, interests, and more.

Sell handmade dog collars? Target people who love dogs. Run a local café? Target people in your city who like coffee and brunch. Facebook knows what people are into—and you can use that to your advantage.

It Gives You Data

When you boost a post, Facebook gives you metrics: reach, engagement, clicks, and more. That feedback is gold.

You can quickly see what kind of posts your audience responds to. Are they clicking through to your site? Are they sharing it? Saving it? Use that information to shape future content and advertising.

It Builds Momentum

A boosted post that performs well can snowball. More reach leads to more engagement, which can lead to more organic visibility. That means more people start seeing your posts without you having to pay every time.

Plus, social proof is real. If a post has hundreds of likes or shares, people are more likely to engage with it. Boosting gives you the initial push that can make your post soar.

If you need help with your marketing efforts from experienced professionals, contact Brandtastic. We’re a full-service marketing agency providing web design, SEO and analytics, graphic design, blogging, photo and video services, and more. Contact us today for a free 30-minute consultation.