Why Is Digital Marketing Important?

It is estimated that over 5 billion people are using the Internet worldwide daily. That’s nearly two-thirds of the world’s population. Moreover, the Internet population is growing by over 500,000 new daily users. As you may imagine, how businesses are marketing to attract new customers and grow their business has evolved considerably over the past decade. In the past, a business owner would spend a small fortune on newspaper ads, television spots, mailers, etc., and cross their fingers, hoping to see positive results. But unfortunately, most new businesses failed.

Increase Brand Awareness

Thanks to digital marketing, more businesses are succeeding. That’s because digital marketing has leveled the playing field allowing small companies to compete as effectively as the big guys. As a result, it is more affordable than ever for even a solo entrepreneur to build a fantastic SEO-friendly website, write engaging blog posts, create powerful online videos, and share unique images across social media platforms to increase brand awareness and connect with new customers online.

Improve Search Engine Rankings

With over 3.6 million daily searches, Google is the world’s largest shopping mall. So, if your business isn’t appearing in online search results for the products and services potential customers are looking for, you are missing out on many new business opportunities. Therefore, an SEO-friendly website plays a valuable role in any digital marketing strategy.

Online Videos Are a Powerful Digital Marketing Tool

Here’s another shocking trend: YouTube viewership is outpacing television advertising, including cable TV, especially among 18–34-year-old adults, according to Nielsen. It is also an audience with one of the biggest disposable incomes. Nearly 1.3 billion people watch almost 5 billion videos every day. In addition, targeting your online video ad to reach your target audience more effectively and efficiently than standard TV ads and other traditional mediums is easy. It’s another reason why digital marketing is essential to growing your business.

Drives Customers to Your Business

If you have a retail store, auto shop, restaurant, or any other business with a storefront, Google My Business will help drive customers to its location. The best part is that creating a Google Business Profile is entirely free. After creating your profile and verifying your store’s physical address, when potential customers search for products and services in your neighborhood, your business will be displayed on a local Google Map, which appears on the first page of Google’s search results. From there, potential customers can read reviews, see your business hours, call your store, get directions to your business, click through to your website, and more.

Connect With Prospective Customers

Social media platforms, including Facebook, Twitter, Instagram, Pinterest, and others, are among the best digital marketing mediums for increasing brand awareness. It is often the first interaction on the buyer’s journey with your business. So, consistently posting images, sharing blog posts, videos, and other content can have a positive return for your business. When you do social media right, and your content is unique and engaging, it may even go viral – when tons of users share the content on their social profiles. So, even if your business doesn’t have a large following, one piece of effective content can be shared thousands of times across social media that can catapult your business overnight.

Easy to Get Started Even on a Small Budget

One of the most significant advantages of digital marketing is that it is easy to get started creating online ads on a small budget on Google, Yahoo, Bing, and other digital platforms. You can start with a small investment and scale up when you see which ads are the most effective and generate the greatest return on investment (ROI).

Instant Results – See What Works and What Doesn’t

Unlike traditional advertising, where you have to literally wait for the phone to ring or for someone to walk into the store, digital marketing results are instant. Within a few minutes of launching your ad or creating a social media post, you can analyze its performance and compare it over time. Then, you can make changes on the fly to improve performance and results. You can re-market to re-engage with any recent website or social media visitor.

Digital Marketing for Your Business

Your Web Marketing & SEO partner is vital to your business, like any other professional, to achieve profitable results from your marketing budget.

Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the right digital and content marketing strategies to optimize SEO and video marketing for your small business in 2022.

Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call at (813) 441-0275, and let’s start using video marketing to promote your business today!