Who Your SEO Must Satisfy To Work Well
When you want to attract more potential customers to visit your website, you have essentially two options: Spend a lot of money on Google ads or optimize your website to increase search engine traffic organically. Many business owners have heard about SEO. Although many are somewhat familiar with SEO, they often don’t really understand why they need it, how it works, and when it will start paying off for their business. So, for your SEO to work well, it must ultimately satisfy search engine users – the prospective customers searching for your products and services.
How SEO Works
When most think of SEO, they think of Google. While Google is the dominant search engine, they are not the only one. There are hundreds of search engines, including Microsoft Bing, Yahoo, and DuckDuckGo. Your customers may also be searching for businesses like yours on Angie, Yelp, and other review sites. So, SEO or search engine optimization is the process of improving your website’s on-page, off-page, and technical parameters, for your website content to rank higher in search engine results for the keywords or phrases your prospective buyers are searching.
The Three Customers of SEO
Your business needs to satisfy its customers to succeed; consequently, your SEO needs to satisfy its customers to achieve higher rankings. There are three customers of SEO:
Customer #1: Your Business
The first SEO customer, of course, is your business. The branding, messaging, credibility, and strengths are what give your business a competitive advantage in the marketplace. You can use these business attributes to determine the key metrics and goals that you will use to measure the results of your SEO strategy.
Customer #2: The Buyer
To be effective in SEO, you need to understand your typical buyer to create unique content that speaks to their interests and desires. In other words, we’re developing a customer profile. You really need to zero in on the attributes of your typical customer, such as demographics, socioeconomics, hobbies, geo-locations, and interests, to develop the right content and brand messaging. Some businesses have more than one type of customer. In this case, you will create a profile for each customer group. Once you have a customer profile, you can create a digital content strategy that will interest them. This may include a series of articles, videos, blog posts, press releases, white papers, online reviews, and other internet marketing content. A constant flow of fresh quality content is the key to improving your search engine performance, raising your online credibility, and bringing more prospective buyers to your website.
Customer #3: Search Engine Crawlers
Search engines use bots or crawlers that visit each page on your website, then indexed in the search engine. Search engines use a unique algorithm or computer formula based on over 200 ranking signals to understand the buyer’s intent to display the most relevant website URLs in search result queries. Your goal is to optimize your website’s technical parameters and on-page and off-page content so that it will consistently appear on the first page of search results and outrank your competitors.
Getting Positive SEO Results
Your Web Marketing & SEO partner is as vital to your business as any other professional or even your top salesperson when you want to achieve profitable SEO results. Your website can dramatically increase your business leads, store traffic, and revenue when you implement the right digital and content marketing strategies for making SEO work for your company in 2022. Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call at (813) 441-0275, and let’s get positive SEO results for your company today!