What Is Content Marketing? 

Has it been a while since your company’s website was last updated? Was it over three years ago? If so, you should consider updating it. If your website isn’t competing in the digital marketplace, your business will fall behind your competitors. You need to ensure that your content marketing is up to par. What is content marketing? Read on to find out.

Why is Content Marketing Important?

You may have heard of Search Engine Optimization (SEO). It is a marketing strategy that uses content to improve your website’s search engine return page (SERP) results. It works by using quality content that contains keywords that are searched for and relevant content on your website. When content marketing is done correctly, it will boost your SEO campaign efforts.

The Three Main Branches of Content Marketing

Content Creation

Simply put, content marketing is the material you use to engage your target audience. The most common types of content used on websites are blog posts, videos, white papers, and posts from social media accounts.

Content Dissemination

After you create content, you need to ensure it reaches your intended demographic. How is that accomplished? Simple: by sharing it through a number of outlets. Among the ways you can distribute content are your website, social media, marketing emails, infographics, pay-per-click advertisements, and podcasts.

Engaging With Content

If you spend time and money on content marketing, then it makes sense that the end goal is for visitors to engage with your content. Numerous studies have shown that the more time a visitor spends interacting with your content, the more likely they are to convert to customers. Strong content marketing ensures that the customer will visit your site or social media account again.

What Should Your Content Marketing Goals Be?

Creating a Well-Defined Objective

What is the goal of your content marketing? Perhaps you want to gain names for an organization’s mailing list? Maybe you are starting an e-business or want to increase brand awareness. Whatever your reason for content marketing, having clear objectives will act as a foundation for your campaign.

Know Thy Audience

A vital part of content marketing is knowing who your audience is, where they spend time online, and what interests them. Once you have made that determination, you should tailor your content to fit it. Once you have created content relevant to your target demographic, make sure that your website reflects the language they use. Keywords are the lifeblood of any marketing campaign.

Social Media Content and Content Marketing

Research what social media platforms your target demographics use and post relevant content. Posting regularly is vital to keeping future customers engaged. Use a calendar or reminders to maintain a consistent schedule.

Gauge the Results of Your Content Marketing Campaign

The ultimate result of your content marketing campaign is gaining customers, but there are other landmarks as well. Track traffic to your website and leads to help gauge your success. Keep track of these metrics and make adjustments to enhance your campaign.

Trust Brandtastic to Ensure Your Website’s Content is Top Quality

So, if your site is not up to date or your business has no social media presence, we can help. We have the skills and knowledge needed to create a successful content marketing campaign. Contact us today to embark on your digital marketing journey.