Why Video Content Marketing is Important
You’ve probably heard the adage that content is king, well, on social media, video content is king. According to statistics, video accounted for 82.5% of global internet traffic in 2022. And that number is rising.
Video content can transform how your business connects with your audience and get your message out to more potential customers. If video isn’t part of your marketing strategy, here’s why it should be.
More Effective Engagement
Video content is inherently more engaging than text or images because it combines visual elements, sound, and movement to create a multi-sensory experience. This combination is incredibly effective at capturing and holding a viewer’s attention. According to HubSpot, including a video on a landing page can increase conversion rates by over 80%. The reason for this is simple: videos convey messages more efficiently and effectively, making it easier for viewers to understand and retain information.
Boosts Social Media Reach
Social media algorithms favor video content, often giving it higher priority in users’ feeds. Platforms like Instagram, Facebook, and TikTok have features specifically designed to showcase videos, such as stories, reels, and a dedicated video tab. This preference means that video content has a higher chance of being seen and shared, which can significantly increase your brand’s reach. Additionally, videos are more likely to go viral than any other type of content, offering the potential for unprecedented exposure with the right message and a bit of luck.
Enhances Social Media Performance
Video content can significantly improve your website’s search engine optimization (SEO). Search engines like Google prioritize websites with video content because they consider video to be a marker of high-quality content. By embedding videos on your website, you’re providing valuable content that keeps visitors engaged longer, which reduces bounce rates, and signals to search engines that your site is a rich resource, boosting your rank higher.
Builds Emotional Connections
One of the most powerful aspects of video is how it can build emotional connections with an audience. Through storytelling, a business can evoke emotions that resonate with viewers, creating a stronger bond between the brand and the consumer. This emotional engagement is critical for brand loyalty.
Consider Nike’s “Dream Crazy” video ads that tells stories about female athletes who have overcome adversity to win competitions and medals. Or Old Spice’s “The Man Your Man Could Smell Like” ads. These videos resonated with their respective audiences and, in the case of Old Spice, have become memes shared all over the internet.
A well-crafted video that tells a story aligned with your brand values can turn viewers into advocates, fostering a community of loyal customers.
Demonstrates Products and Services
Video is an unparalleled medium for showcasing your products or services. It lets you to demonstrate the use, benefits, and unique features of what you offer in a way that images and text simply can’t match. Product demonstrations, tutorials, and testimonials are all compelling video formats that can influence purchasing decisions. According to statistics, 96% of people have watched an explainer video to learn more about a product or service, underscoring the importance of video for educating and persuading potential customers.
Offers Great ROI
Finally, despite common misconceptions, video marketing offers a substantial return on investment (ROI). Technology advancements have made producing videos more accessible and affordable than ever before. Even videos produced on a modest budget with an iPhone can yield outstanding benefits in terms of reach, engagement, and conversion. Furthermore, because video is versatile, you can use it across multiple platforms, maximizing your reach.
Let Brandtastic Help With Your Video Marketing
Brandtastic is a full-service marketing agency based in Florida with clients throughout the country. We believe that every marketing dollar spent needs to generate a measurable return and we have a proven track record of doing just that.
Contact us today and give us 30 minutes to show you how we can boost your business and improve your bottom line. Call us at 813-441-0275 or via our online form.