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Why Video Content Is An Essential Marketing Tool

There are so many ways to market your business or services; it’s almost overwhelming at this point. Social media, audio, video, photos, blog posts, etc. It’s easy to go so far down the marketing rabbit hole that you take your eyes off the most important thing — your business.

Fortunately, you don’t have to master or even use every marketing strategy available, not even the one we’re talking about in this post. However, video content’s popularity is growing exponentially, and we’re going to make a case for why you should put this tool in your marketing arsenal and use it.

Video Content Marketing In Lakeland FL

What is Video Content Marketing?

Video content marketing is a tool companies and business owners can use to promote their services, raise awareness of upcoming events, or boost their online profiles. The most popular site for video marketing is YouTube, but people also use Twitter, Instagram, and TikTok. Video marketing comes in various forms, including webinars, online courses, product or service demonstrations, and live events.

Why Video Content Is An Essential Marketing Tool

It wasn’t long ago that blogs and other text-based content sat at the top of the marketing mountain. And while blogs are still essential, video is becoming increasingly important, and here’s why.

The Market is Shifting Towards Video

According to Business Insider, approximately 244.4 million people were viewing video content in 2020. It’s true that the pandemic had much to do with this, but the trend toward viewing video content will continue trending upward.

Video is More Engaging

We’re visual animals. Most people would instead look at pictures or watch a video than read. Because of this, video content is more engaging to potential customers than written content or static images.

Video is More Immersive

Imagine you have a new product you want to show off to your potential customers. You could write a lengthy blog post with relevant images showing how it works and the benefits it provides. However, releasing this content in video form gives consumers a better understanding when they can see the product and its features in action, which makes them more likely to act, like making a purchase or signing up for your email list.

Video is Easy to Share

When was the last time you heard or read about a blog post going viral? It’s probably been a while. However, video has the potential for quick sharing and posting to other social media platforms, which can rapidly expand viewership. People constantly share YouTube and TikTok videos on other platforms like Twitter, Facebook, and Reddit. When people share your video content, it’s like having a marketing team working for you that’s not on the payroll.

It’s Where The People Are

According to data released by the Pew Research Center in 2021, The share of Americans that own a smartphone is now 85%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.

Moreover, on average, people spend approximately 414.5 minutes every day connected to the internet, and more and more of that time is spent viewing video content and engaging on social media. All one has to do is go out in public and observe people to know we’re addicted to our devices. This means the time is ripe for companies to step up their video content marketing strategies to put themselves in front of all those eyeballs.

Video is More Personal

Recently, we told you why it’s essential to use relevant images on your website and your marketing materials. Actual images of you, your team, workspaces, pets, etc., make your company more relatable and trustworthy to potential customers.

Video Marketing Tools in Tampa Bay FL

Video does that even more. With the glut of generic marketing content already online and more on the way thanks to marketers relying on technology like ChatGPT, showing your personal side in a video goes a long way to building a stronger bond between you and your audience because they want to know who they’re dealing with and what they’re about.

The great thing about video content is that you don’t have to be a cinematographer or invest thousands in expensive equipment to create high-quality content that people find helpful. All you need to get started is a phone with a decent camera and microphone.

If you’re interested in upping your video content marketing strategy or need help marketing your business in general, contact Brandtastic today at 813-441-0275 or fill out our online form to schedule a free consultation.

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