The Benefits of Hiring Someone to Manage Your Website

The day-to-day activities of managing your business’s website can be overwhelming and even complicated at times. While many business owners may be DIY website management is saving them money, it may actually be costing you more in lost traffic and revenue opportunities than you think. Plus, every hour you spend managing your website is an hour of lost productivity in growing your business. Here are five benefits of hiring someone like Brandtastic to manage your website.

Ensures Your Website Is Always Up to Date

Search engines, including Google, use many different signals to determine a website’s ranking position in search results. Since search engines are trying to display the most relevant pages in SE rankings, your website can lose traffic when its content is outdated. One of the benefits of hiring someone to manage your website is that they can add, remove, and update content as necessary so that it remains current and complies with search engine quality guidelines.

Improves SE ranking positions

With over a 90 percent market share, Google is the king of search engines. However, it’s a highly competitive landscape, and hundreds or even thousands of businesses like yours are targeting the same or similar keywords. That’s why having a website professional like us monitor your rankings is essential. In addition, our clients benefit from our ability to stay current on Google’s constant algorithm changes to maintain and improve their SE ranking positions.

Implements Security Patches and Bug Fixes

The majority of websites today are built on an open-source platform like WordPress. However, not everyone implements the recommended security patches and bug fixes. This can leave your website vulnerable to hackers with devastating and costly consequences. Also, if you don’t update your website CMS properly, you may inadvertently delete your content. This benefit alone often outweighs the cost of hiring a professional for website management.

Fixes Outdated or Broken Links

As your website grows, more content is added with outbound links to helpful content on external websites. In time, Some of those external content pages may be moved or removed, resulting in a broken link with the infamous “Error 404 – Not Found.” When the search engine bots crawl through your web links, your rankings could drop on the pages with links that point to web pages that no longer exist. Unless you constantly monitor your web links, you may never know that the error exists on your website.

Monitors for Suspicious or Spammy Inbound Links

Unfortunately, a lot of questionable and spam web content may link to your website to take advantage of your website’s popularity and siphon off some of the traffic. Website owners need to know that not every link is a quality link. When there are several suspicious or spammy content links to your website, search engines may penalize your rankings or even delete your site from its index database, which can be detrimental to your business. A website professional should always look for spammy links and take the necessary actions to remove them. Simply disavowing bad links is not always a good idea.
Hiring a Professional to Manage a Website

Your Web Marketing & SEO partner is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website can be one of your best salespersons. It can dramatically increase business leads, store traffic, and revenue when you hire an experienced website professional to manage your website and implement the best digital content, marketing, branding, and SEO strategies to increase traffic and revenue for your business. Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call at (813) 441-0275, and we’ll get to work managing your website today.