Social Media Trends Marketers Should Watch In 2023

While the social media landscape continues to evolve, the last twelve months have been rather tumultuous. Facebook, Twitter, and Instagram were the most popular platforms for years, but the market has splintered, creating smaller, niche-oriented social communities like WhatsApp and WeChat. As a result, Facebook and Twitter have lost users, while TikTok, Instagram, and YouTube are seeing growth pop, with short-form video content emerging as the dominating format. So this could be your year to shine for small agencies, marketers, and businesses who thought they couldn’t compete and sell on social media. Lights. Camera. Action. Here are Brandtastic’s top social media trends for 2023:

The Rise of “Edutainment” In Content

We hope you find our blog post today entertaining as well as informative. That’s what “edutainment” is all about, and it will be one of the top social media trends in 2023. To captivate and engage with your social audience, an informative, light-hearted, and share-friendly content style is the golden rule for increasing followers who will engage with your brand.

Micro-Influencers Will Help Ring Up Social Sales

Micro-influencers have been helping brands to sell products and services through social media for some time now. And with social commerce expected to grow significantly in 2023, micro-influencers will play a more prominent role in helping brands to ring up sales.

So, what is a micro-influencer? They are social media users with a small but highly engaged audience. And while they may not have the reach of a celebrity, they are often more effective in promoting products and services. As a result of their smaller following, their audience is more interested in what they have to say rather than their celebrity status. If you’re looking to boost social commerce sales, Brandtastic can help develop a micro-influencer strategy that will fit your small business well.

Employee Advocacy Will Continue to Drive Social Media Engagement

Employee advocacy will continue to be a driving force behind social media engagement in 2023. A recent CareerArc/Harris Poll survey found that over half of employees are willing to share brand content on their social channels. Another study found that employees actively engaged with their company’s social media platforms were more likely to generate leads and sales.

Short Form Video Will Dominate Social Channels

We are seeing explosive growth with short-form video content on social media platforms like YouTube, Instagram, and TikTok. We expect marketers will invest heavily, as videos are a powerful method for telling stories, engaging users, and driving traffic to websites and physical locations. Short-form video, content less than 60 seconds in length, are easily digestible nuggets of “edutainment” that keeps viewers coming back for more.

Smaller Social Media Niche Communities Are Increasingly Popular

As mentioned earlier, the fracture of the big three has created new, smaller niche communities where users hang out and contribute content. In the past year, social platforms like Reddit and Discord have successfully created communities around shared interests, and this trend is likely to continue in 2023 and beyond.

How Your Small Business Can Succeed on Social Media in 2023

Like any other professional, your social media, Web Marketing & SEO partner is vital to your business to achieve profitable results from your marketing budget. Your website, social profile, or landing page can be your best salesperson, dramatically increasing business leads, store traffic, and revenue practically overnight. At Brandtastic, we have the skills to increase traffic and revenue for your business in 2023 and beyond.

Frank Motola, President of Brandtastic, has been getting positive results for clients since 1998. So, call Frank today at (813) 441-0275, and let’s start prioritizing social media to attract more customers to your business.