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How “Deep Content” Will Protect your SEO in the AI Era

A few years ago, artificial intelligence (AI) was only something you’d see in sci-fi movies or books. But fast forward, and it’s everywhere. It’s becoming so ubiquitous that you might even hear some of the old-timers at your local diner talking about it. Now, while our current AI technologies aren’t threatening to rid the planet of humans, they are threatening search engine optimization (SEO). SEO and AI are engaged in an arms race right now, and one strategy you can use is deep content. So, what is deep content, and how can it protect your SEO? Let’s get into it.

brandtastic creating content for seo in Gaithersburg, MDWhat is Deep Content

Deep content refers to rich, detailed, and highly informative content beyond surface-level information. It’s not just about length; it’s about depth. Deep content is content you provide that AI can’t. For example, let’s say you run an online business selling plants. A surface-level or shallow post might discuss how often you should water a snake plant and how frequently you should re-pot it. This is content that AI is targeting. The surface level article might go something like this.

Introduction: In this section, you briefly talk about the snake plant and how popular it is.

The main content is where you discuss basic facts, like how these pants are low maintenance, have stiff leaves that vary in color, and are known to help purify indoor air. It will also mention simple tips for keeping them healthy.

The article will end with a conclusion, such as a general statement about the plant being an excellent choice for first-time plant owners.

A deep content post goes much further and may get into the weeds about the snake plant’s taxonomy and diversity within the Sansevieria genus. It might discuss its role in ecosystems, including its adaptation to arid environments and its interaction with local fauna.

It will also include interviews with botanists specializing in arid-region plants and may delve into the historical uses of snake plants in different cultures, highlighting their medicinal, spiritual, and practical applications.

Deep content involves:

  • Detailed explanations of complex topics
  • Data-driven insights
  • Expert opinions and quotes from industry leaders
  • Multimedia elements like images, video, and infographics
  • Regular updates to keep the content current

The Importance of Deep Content in SEO

In the AI era, search engines like Google are becoming better at understanding and evaluating the quality of content. With updates like Google’s BERT and later algorithms, the focus has shifted from keyword-stuffed pages to those offering genuine user value. Here’s how deep content plays a crucial role in this new environment.

efficiently ranking in search engine optimization in tampa FLEnhancing User Engagement

Deep content captures and retains readers’ attention because it provides more value and gives them greater knowledge. When readers spend more time on your website, it reduces bounce rates, signaling to search engines that your site is a valuable resource.

Building Authority

When you explore a topic in great detail and give accurate and valuable information, you become an authority. Search engines favor content that demonstrates expertise and credibility, which can lead to higher ranking.

Generating Backlinks

High-quality, in-depth content is more likely to be cited by other websites. Backlinks, as endorsements of content quality, remain one of the top-ranking factors in SEO.

Supporting Long Tail Keyword Strategies

Deep content naturally includes a wide range of related keywords, including long-tail queries. These are often more specific and less competitive, making them easier to rank for.

Future Proofing Against Algorithm Changes

Google’s algorithms are increasingly geared towards understanding user intent and content quality. Deep content, by its nature, aligns well with these goals, making it more resilient to SEO algorithm changes.

Strategies to Create Deep Content

Identify User Needs

Use tools like Answer the Public, Google’s “People Also Ask” boxes, and keyword research tools to know what your audience is searching for and the questions they need answers to.

Invest in Research

It’s crucial to go beyond the basics to create deep content. Look at the latest studies and data that AI might not have access to, interview experts, and get unique insights to add depth to the content.

deep content creating in Pittsburgh PA

Focus on Quality Over Quantity

Producing one thorough piece of content is better than multiple shallow ones. Quality attracts and retains readership as well as search engine recognition.

Use Various Content

Don’t just stick to text; use infographics, relevant images, and audio interviews to create a richer user experience.

As AI continues to refine search engines’ capabilities, the importance of deep content in SEO strategies becomes more apparent.

Contact Brandtastic

If you want help developing deep content for your SEO strategy or need marketing help in other areas, call us at 813-441-0275.

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