Making Your Website More Visible

If you’re like most small business owners today, you’ve spent a lot of time and money developing, optimizing, and promoting your website. And while you’re getting some traffic, you notice that your competitors are outranking your business in search results. Limited search traffic is a common source of frustration for many business stakeholders. Today, virtually every business has a website presence, making competition fierce. For example, there are nearly 15,000 monthly searches for “mobile pet grooming,” yielding thousands of results. So how do you make your website more visible, so it shows up higher in search results? Let’s explore some key strategies to do just that.

Optimize Website Content

As you are probably aware, over 90% of consumers start their research for products and services online. This fact means that search engine optimization (SEO) is critical to increasing your website’s visibility. If you have pages that are ranking low, that’s a good place to start.

The basic steps for optimizing your web pages include:

Strategic Keyword Research: Determine the words or phrases your audience uses to find products or services like yours online. For a mobile pet grooming service, these might include “dog grooming near me” or “mobile pet grooming.” Next, strategically incorporate your keywords into your website’s content, including headings, and meta descriptions.
High-Quality Content: The more often you update or publish content, the more often you get the attention of search engine crawlers. So, be sure to consistently publish original, informative, and valuable content that speaks to your audience. A blog is an excellent format for this because each new article creates another opportunity to rank for a new set of keywords, driving more organic traffic to your site.
Technical Optimization: Technical optimization is just as essential as search engine optimization, but this is where many companies drop the ball. Use a testing tool to ensure your website pages load as fast as possible, incorporate a mobile-friendly design, and a clear, logical site structure.

Building Online Credibility

One of the most important factors that major search engines consider in their ranking algorithms is the credibility and trustworthiness of your website. The more informative and trustworthy your site is, the higher it will rank, resulting in better visibility online. You can enhance your site’s authority through:

Quality Link Building: Every high-quality backlink—links from reputable websites that point to your site—is a vote of confidence in your site’s credibility. When trustworthy websites link to your content, it signals to search engines that your site is an authority on the topic.
Internal Linking: The internal linking structure of your site, which is the pages that link to each other, helps search engines understand the relationships between your content. Additionally, it allows visitors to navigate your site more effectively, keeping them engaged and reducing your bounce rate—another key factor in making your website more visible.
Optimize Meta Tags: Your meta description and image tags are another critical factor in making your website more visible. Create enticing and keyword-rich descriptions for every page. Also, adding keyword-rich descriptions in your image text tag is another key opportunity for increasing your rankings.

Improve Local SEO

Does your business serves a specific geographic area? Ensure your Google Business Profile is updated and optimized to rank higher in the local map pack. Encourage customers to leave positive reviews, as this is a key ranking factor for increasing visibility in local search results.

Regularly Post On Social Media

Social media is a powerful medium for driving traffic and increasing visibility. While social signals aren’t a direct ranking factor for search engines, active social media accounts are a signal that your brand is relevant. Also, each social media post with a link to your website is an opportunity to drive quality traffic to your website.

We Help Brands Make Their Website More Visible

Ready to rank higher in online search results? Brandtastic is not just a digital marketing agency but your trusted partner in building an authentic online presence. We utilize a variety of strategies to optimize your brand’s visibility across Google and other search engines to engage your audience, drive business growth, and maximize ROI in every dollar spent. When your website strategy yields measurable results that turn clicks into customers, it becomes your best salesperson. We are committed to helping you maximize your marketing investment and customer lifetime value for your campaigns in 2025 and beyond.

Since 1998, Frank Motola, President of Brandtastic, has been helping clients attract more customers and profits through their websites. With our proven track record, you can trust us to help turn clicks into customers! Contact us today at (813) 441-0275.