Make Your Website Stand Out With These Tips
According to statista.com, there are approximately 1.88 billion websites on the internet as of 2021, and that number grows daily. With so many websites online and more coming, it’s easy to develop a defeatist attitude thinking about how to stand apart from the rest. However, while it’s challenging, it’s not impossible. Let’s look at the top ways to make your website stand out.
Make Bios Creative & Personal
Whether you run a website for business or personal use, people want to know who they’re dealing with, and one way to do that is to add a bio for you and/or your team. However, consider being creative and personal instead of the boring “just the facts” bio we’ve all read before. Many experts recommend sprinkling into your bio and your professional and educational achievements, like your favorite Spotify playlist or hobbies, to give readers a sense of who you are. Also, use a bio photo that showcases your personality instead of a boring headshot. Making your bios creative and personal helps people identify with you more and makes them trust what you’re doing.
Give People Something For Nothing
There’s an old saying, “There’s no free lunch,” which may be true, but in the online world, one way to make your website stand out is to give your readers something for free. Today, companies are hyped to get visitors’ email addresses to market to them later. However, everyone is spammed to death, so they may be reluctant to sign up. One way around this is to give them something of value for free in exchange for their contact information. This can be an e-book, or coupon code, so long as it’s valuable to the visitor.
Customize Your Site
Sure, there are thousands of templates to choose from when designing your site. However, if you want to stand out, you have to make your website unique, which means customizing it for a unique look. If you spend enough time online, you’ll notice how many websites have the same cookie-cutter look, so it’s best to avoid that. Customizing a website is easy if you know what you’re doing, but if you don’t know how to code, there are many places to find freelance designers who can do the job for you without spending much money.
Not too long ago, blogging was a significant factor in driving traffic to a site, and it still is. However, today, people want video. Whether short and catchy or long and informative, people spend nearly 100 minutes a day consuming digital videos online. Adding likable and relatable video helps visitors identify with and trust your brand, keeps them on your website longer, and can be one of the freebies you give out in exchange for someone’s information.
Nothing will turn visitors and potential customers away from you faster than if you have what they perceive as a dead website. There are many ways to keep your content fresh, such as writing a regular blog, showing new photos or videos, or showcasing your works in progress. Remember, you don’t have to update daily, but it’s wise to pick a frequency and stick with it.
Don’t Use Stock Photos
This is a big one. Again, if you spend time online, you’ll see websites using the same stock photos, which you want to avoid if you’re going to stand out. Stock photos won’t sell you as a company, brand, or creator because they’re generic, staged, and everywhere. Everyone has an incredible phone camera today, so use it and put up photos that are unique to your brand. Stand out from other websites by taking your own photos, even if they don’t look as professional as the stock images, because that builds trust and makes your company easier to identify with.
Another trait that many websites share is a plethora of excessive information and menus that make it difficult for the visitor to navigate. Decluttering your website, designing it to be clean with lots of white space, and adding graphic-based focal points go a long way to stand out from the myriad other online sites.
Hire A Writer
Finally, another thing you’ll find when browsing the web are sites with content that’s poorly written, written by someone not familiar with the language, or written for the sole purpose of ranking on Google with a lot of keywords and phrases shoved in that don’t make sense in context. If you’re not a good writer or don’t have the time, consider hiring someone to handle writing content for you. Having well-written, engaging, and informative content is a great way to stand out from most of the other websites out there.
At Brandtastic, we’re unlike any other marketing agency. We’re located in Florida with clients all across the country. From concept to production, our unique ideas and cost-effective methods will increase your bottom line and help your brand stand apart from the rest. Our solutions are designed to deliver a return on investment you can bank on!
If you’re ready to see actual results, contact us at 407-414-5270 for a consultation.