Why You Should Let A Pro Handle Your Website

As a business owner, you get more items added to your plate every day, and it’s challenging to manage everything you must do to keep your business running smoothly, remain profitable, and grow. It’s tempting to try to handle everything yourself; however, there typically aren’t enough hours in the day, and some tasks may be beyond your ability to manage effectively, one of which is your website.

Regardless of what you think about the internet, today’s businesses need an online presence to attract new customers and grow. Setting up a website is easy; however, maintaining it and tweaking it for maximum results requires technical skills and knowledge. If your business depends on internet traffic, here are the top reasons you need a professional to maintain your website.

It Saves Time

As mentioned, most business owners find it challenging to do everything that needs to be done during the day, so the more work you can delegate, the more you can focus on managing and running your business. If you don’t know how to set up a website, add content that attracts visitors, or optimize a site to rank high in search results, you can waste a lot of time figuring it out.

If you’re a novice to all this, you can waste days or months and lose focus on other essential tasks. Hiring a professional to maintain your website takes the chore off your plate and puts it in the hands of someone with the skills and know-how to do the job right. Furthermore, when you want to change something, you can shoot off a quick email instead of spending your valuable time learning how to do it yourself.

It Ensures Your Site Is Well-Maintained

Think of your website like a car. You wouldn’t buy a car and drive it for ten years without regular tune-ups and oil changes, yet that’s what many business owners do with their websites. It’s common to set up a website and forget about it, and then blame the site or the internet because they’re not getting the traffic or the business they expected. For a website to perform, it must be updated, maintained, and constantly tweaked to accommodate changes in search engine algorithms to keep traffic flowing in your direction.

Much of this work is “under the hood” and requires the skill of a pro who knows and stays abreast of the constant changes to adapt to whatever Google decides to do.

It Keeps Your Site Fresh

Another problem with putting up a website and forgetting it is that it’s stagnant and unlikely to give you the results you’re hoping for. You can’t simply launch a website and expect it to attract visitors magically; you need a steady flow of high-quality content designed to appeal to search engine queries to get results, which requires a lot of time. Professionals know which content works best, how to use keywords people use in searches, and how often a site should be updated to maximize traffic.

It Keeps Your Site Secure

Unless you use a service like Squarespace or Wix to build your website, you must stay on top of security updates, theme updates, and plug-in updates to keep your site running efficiently and securely. There are plenty of horror stories of business owners using WordPress, trying to maintain it themselves, and installing an update that brought the entire site down because they didn’t know what they were doing.

When you hire a professional, you get someone who knows how to maintain the website properly so it loads quickly, keeps customer data secure, and attracts the traffic you need to make money.

It Saves You From Learning Everything

There’s nothing wrong with learning new things, but as we’ve said, as a business owner, your time is valuable and limited. Do you know what CSS is? Javascript? How to optimize and compress images for better site performance? Browser caching? HTML? Avoiding landing page redirects? Probably not, and you don’t have the time to go down those rabbit holes either; however, knowing this stuff is crucial to maintaining a website and getting the most out of it, which is why it’s best left in the hands of a professional.

It Gives You Usable Data

When you hire a reputable company to maintain your website, they will provide you with valuable data weekly, quarterly, or whenever you want regarding how well your site is performing. Professionals can tell you which pages are ranking, which posts are ranking, how many people visit your site daily, where they come from, how long they spend on your site, and, most importantly, how they convert to paying customers. If you rely on your website to generate leads and customers, this data is invaluable to your bottom line.

Hire Brandtastic

At Brandtastic, we’re a full-service marketing agency with a proven track record of helping companies build their brands and maximize their efforts online.

We design tailored solutions specific to each client to help them generate leads, improve their website performance, boost their social media presence, and more. Give us 30 minutes, and we’ll show you what we can do for you. Call us today at 407-414-5270