How to Sleigh your Christmas Marketing

This is the time of year that marketers look forward to all year long. While others are slowing down, taking time off, and enjoying time with family and friends, marketers are gearing up for potential buyers. Consumers tend to spend the bulk of their gift-buying at Christmas time. Once Halloween is over, consumers are gearing up for the big shopping season. This is the time of year when the bulk of spending goes to gifts and food more than any other time of year. The excitement for Santa is to many, but for marketers, it’s the Ho Ho Ho of mega shoppers. 

The key for brands is to out-market their competition. Making the best decisions to get in front of the consumer. Your goal is to drive clicks to bring consumers to your site and make the sale. 

Planning Is Key. 

This is the time of year you have been waiting for. You have done your homework; now is the time to shine. Here are some additional tips you may want to consider. 

• Calendar – Use your calendar to plan out the next couple of months. Preschedule any communication if possible.
• Consumers are looking. Update your graphics, adjust your email template, and focus on the holidays.
• Encourage your followers to subscribe to all your channels. Offer “sneak peaks” on what’s to come.
• Data is your helper. Use it to analyze times, subject lines, and call-to-action.
• Don’t repeat the same thing if it isn’t working. Use your analytics to know what works, and continue to grow even bigger. But if it isn’t working, ditch the idea. 

The effects of Influencers and Creators.

Who shops in a mall nowadays? Since COVID, buying online has grown considerably. On Black Friday alone, nearly 73% of all purchases are made on a mobile device. Here is how brands are benefiting from influencers and creators.

• They cut through holiday noise. The holiday season is saturated with ads. Influencers act as your personal guide. They become trusted by the consumer. Their recommendations tend to be more personal and stand out amongst the noise.
• No one is receptive to a pushy salesperson. Consumers are more likely to respond to recipes, crafts, decor, and gift ideas from a creator they enjoy watching. This originality drives higher participation and change. 
• Impulse purchase. An influencer trying on a pair of shoes or a hat comes across as a trendsetter—the fast decision to purchase taps into the holiday mindset of a “must-have” item. 
• A creator can build a story around a product. A video relating it to the holidays. Try a cozy morning routine, holiday parties, and Christmas morning unwrapping presents. These stories boost memories and emotional connections.

If your brand is ready to reap the benefits of creators, now is the time to get in touch with our team at Brandtastic.

Brandtastic has evolved into a no-frills, lean, and powerful marketing agency by combining unrivaled expertise with continuous innovation to meet your company’s needs. While we are an Orlando-based marketing agency, our service area spans all across North America.