How to Boost Brand Awareness

Whether you’re a startup trying to break into a competitive market or an established business that wants to extend its reach, raising brand awareness is critical. Increasing your brand’s awareness can drive customer trust, loyalty, and sales. Building brand awareness takes work, but it’s not as difficult as you might think. Here are some tips that can help.

Make Social Media Work For You

Social media is a powerful tool that can dramatically increase your brand’s awareness. Platforms like Instagram, YouTube, Facebook, X, and LinkedIn allow you to connect with your target audience in ways that were impossible a few decades ago. Connecting with your audience on social media makes you appear more personal and trustworthy, and here’s how to make the most of it.

Consistent Posting: Share content regularly to keep your brand in the eyes of your potential customers.

Engage With Your Audience: Respond to comments, host polls, and encourage user interaction.

Utilize Paid Ads: Targeted ads can reach people outside your existing followers and are crucial for growing your brand.

Embrace Trends: Sometimes, it’s good to participate in the latest trends, hashtags, and viral content to keep the audience interested.

Collaborate With Influencers

Influencer marketing is an effective strategy for building brand awareness. Partnering with influencers who align with your brand’s values and target audience can introduce your products or services to a broader and more engaged audience.

The key is to be choosy about who you partner with. You may get better results partnering with a small or medium-sized influencer because they often have higher engagement rates than the top accounts.

Create High Quality, Shareable Content

Content has been and always will be king when it comes to marketing and raising brand awareness. The more valuable or entertaining your content is, the more likely it is to be shared, which is great for organic reach. Here are ideas to consider.

Educational Blog Posts: People have said blogging is dead for over a decade. However, the truth is that blogging is still an excellent way to promote your brand. A survey posted by HubSpot says that 29% of responders read blogs 3-4 times a month, 16% read them 3-4 times per week, and 18% read them daily.

People still read informative blog posts where they can learn valuable information, especially from a source they trust. Write about topics your audience cares about and give them solutions to their problems or needs.

Videos and Tutorials: Most people search the internet because they want information on how to do something. Whether it’s fixing a clogged drain, making the perfect omelet, or whatever, videos are becoming the source people go to versus written articles. Create videos that explain how to do something or how your product or service works and how it benefits the customer.

Infographics: If you’re not posting infographics, you need to up your game. Infographics are data presented in a visual and easy-to-digest format. SearchLogistics states, “About 60% of businesses use infographics in their content creation, and 59% of B2C content marketers feature infographics in their content.”

Strengthen Your Brand Identity

What is a brand identity? It comprises your logo, tagline, colors, and voice and should be consistent across platforms. A strong, cohesive brand identity will help you stand out and make it easier for your customers to recognize you.

Logo: Invest in a professional logo design that reflects your brand’s personality. Why should you use a professional when you can use a free service like Canva? Simply put, you can’t copyright a logo or trademark using Canva’s templates or stock content, and this goes for other similar services. A pro will create a unique logo or trademark that’s for your business alone.

Brand Voice: Brand voice is the tone you put out. For example, a financial advisor would do best to be professional, but a business that makes toys could do better with a whimsical approach.

Develop a Tagline: Creating a catch tagline can better convey your brand’s mission or values. For example, take Nike’s famous ‘Just Do It’ or Apple’s ‘Think Different’ taglines.