How Long Does SEO Take to Work?
Our clients often ask a common question: “how long does it take for SEO to work?” It’s also one of the most challenging questions to answer because, quite frankly, it depends on a variety of factors. Some of the more than 200 SEO ranking factors that influence search engine page results (SERPs) include relevancy, usability and performance, credibility, and location, to name a few.
As a result, building a brand-new website’s authority, credibility, and trustworthiness can take several months or longer. On the other hand, a website with an established domain already ranking for some keywords with low competition could start seeing positive results within a few weeks. Of course, it also depends on whether you are doing the SEO work yourself or are hiring an expert to do the work for you. An experienced SEO agency with a proven track record of success, like Brandtastic, has the skills and knowledge to develop your business’s SEO roadmap to place your website on a faster track to success.
Factors That influence SEO Results
Building an effective SEO strategy starts with a thorough website audit that looks at the significant ranking factors can help determine how long it will take for SEO to work. These critical factors can be categorized into five key groups: technical, content, core vitals, backlinks, and location. Let’s dive a little deeper to learn how they influence a website’s search engine .
The most important group is technical. This is the process of optimizing your website and hosting server so that your web pages load as fast as possible, without errors or orphan pages. Your website should be appropriately coded, structured, and minified to make it easy for search engine bots to find, crawl, and index your content. Improving the following technical factors will help improve your SERP results:
- Domain Age
- Site speed
- User-Friendly URL Structure
- Schema Markup
- Server errors
- Site Security
- txt file
- XML sitemap
Core Web Vitals
In 2020, Google announced a new set of metrics, Core Web Vitals, to measure a website’s user experience. These metrics let website owners determine how healthy their website is based on its page loading speed, responsiveness, visual stability, and mobile-friendliness. Eventually, Core Web Vitals will be incorporated as another ranking factor in its indexing algorithm. So, web pages that score higher will see better results in the SERPs. You can access your website’s Core Web Vitals report by logging into your Google Search Console.
Creating high-quality, valuable, and optimized content relevant to your industry or niche is the key to improving organic search results and increasing traffic to your website. It should include relevant keywords, links to internal and external web pages with your keyword in the anchor text, and media like images or videos. For example, writing an engaging piece around a keyword with good traffic but low competition can propel your ranking to the top 10 of search results, bypassing your competitors. It may even earn a featured snippet.
Backlinks are like votes. The more votes your web pages have, the more experience, authority, and trustworthiness your website will become to search engines. So, obtaining backlinks from high-quality, authoritative websites is integral to an effective SEO strategy. For example, your company issues a press release and is mentioned in the news media, and the article contains a link to your website. Backlinks from forums, trade directories, YouTube, and social media can also help improve your SEO results.
You may not realize it, but the physical locations of your business’s offices or stores can have a tremendous impact on SEO. While high-quality content, relevant keywords, and backlinks from authoritative websites are essential, if you’re not incorporating location into your SEO strategy, your website is likely missing out on what we in the industry call ‘low-hanging fruit’. In addition, optimizing for local SEO can also shorten SEO time. These are the key ranking factors that influence local SEO performance:
- Search Queries
- Google My Business Profile
- Business Location on Website
- Host Server Location
How to Get Better Local SEO Results
Your Web Marketing & SEO partner is vital to your business as any other professional to improve and achieve profitable SEO results from your ad marketing budget. Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the digital and content marketing strategies that will make local SEO work for your company in 2022. Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call at
(813) 441-0275, and let’s get better local SEO results for your business today!