Benefits of Graphic Design for Your Business

The graphic design or visual representation is essential to your business’s brand identity. Before my son learned to read, he identified his favorite brands such as McDonald’s, Red Robin, Frosted Flakes, Batman, and the like based on their logos alone. Adults have a similar experience. When driving around town, you recognize restaurants, gas stations, retailers, auto parts, and other establishments that are familiar to you based on their graphic design or logo. That’s why graphic design is vital to the success of any business.

Creates a Positive First Impression

It takes most viewers about 2.6 seconds to develop an impression of a website. A clean, clear and professional graphic design that reflects your business’s image is paramount for creating a long-lasting positive first impression. Potential customers may simply bounce off your website or walk away from your store and shop at the nearest competitor when your graphic design is confusing or doesn’t appeal to your consumer base. According to a Missouri University of Science and Technology study, website visitors spend approximately 6.5 seconds viewing a website’s logo before moving to the remaining page content. So, if you’re website has a high bounce rate, you may need to refine your graphic design.

Brand Identity

Your company’s logo and graphic design are instrumental in creating a brand identity that aligns your core values with your customer’s needs. Creating clear, concise, and consistent messaging with appealing fonts, colors, images, icons, and other graphical elements across all communication materials, including website content, online ads, videos, etc., is the key to establishing a solid brand identity.

Establishes Trust & Credibility

If you’re looking for a repair shop for your car, are you more likely to drive to a mechanic with a handwritten sign hanging above the garage or go to a shop with professional signage? A professional graphic design is one of the hallmarks of establishing trust and credibility with every customer that lands on your website or walks through the door.

Increases Revenue

One of the essential benefits of graphic design is the increase in revenue when a business creates a positive first impression, a clear brand identity, and establishes trust in the marketplace. As your company consistently delivers on its core values, you will convert more visitors into satisfied and repeat customers, increasing revenue.

Graphic Design for Business

Your Web Marketing & SEO partner is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the right digital, content marketing, and graphic design strategies to optimize SEO and conversions for your business in 2022.

Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call today at (813) 441-0275, and we’ll create a professional graphic design package to attract more customers to your business.