Are Google Ads Worth it for My Business?

Have you searched on Google lately? With a ninety percent market share, most searches in the U.S. and worldwide are conducted on Google. In fact, there are over 245 million unique Google users in the United States, which is about three-fourths of the U.S. population. So, if you’re not running ads on Google, you’re likely missing out on a massive marketplace of potential customers. As marketing consultants, clients often ask, “are Google Ads worth it for my business?” The short answer is that they are not only worth it but are essential for growing any business. Here are five more reasons why you should use Google PPC ads for your business:

Reach More Prospective Customers

Imagine having the ability to market your brand and showcase your products and services to an online audience locally, nationally, or globally when they are searching for your company’s products or services. That’s the power of Google’s PPC advertising campaigns. You can even zero in on prospective customers who are ready to purchase by including buyer intent keywords like “buy,” “create,” “deal,” “discount,” etc. in your ads.

PPC Ad Targeting

One of the most significant advantages of Google’s PPC ads is targeting them based on specific preferences to receive more qualified leads and buyers. This feature allows you to help ensure your ad displays to the most relevant audience for the products or services you are offering. Some of the ways you can target your ad include:

Geo-location

You can target your ad to reach prospects in specific countries, states, regions, and cities. So, if you have a cleaning store in Milwaukee, you can target your ad to display within your geographic service area. At the same time, if you open a new store, let’s say in downtown Chicago, you can create a PPC ad announcing your grand opening to prospective customers that live or work near your new store.

Demographics

You can also tailor your ad campaign to reach certain age and language groups, so your ad will reach the most desirable audience that your product offering appeals to the most.

Days/Times

You can have your Google ads display on certain days and hours of the day, letting you reach your best customers when they are likely to be online and ready to buy.

Device

Google ads also allow you to target your ad based on devices such as mobile or desktop. So, if you notice most of your leads are coming from mobile devices, you can exclude your ad from displaying on desktop devices to increase your ROI.

You Can Start with a Small Budget

With Google Ads, there is no minimum budget requirement, so you can start with a small budget to test your ad campaign. Then, after you have fine-tuned your ad and are seeing positive results, you can scale up your campaign to increase leads and revenue.

Measure Ad Performance

Once you launch your advertising campaign, you can immediately measure its performance. With key metrics like impressions, clicks, CTR, and conversions for each ad, ad group, and keyword, you can evaluate its effectiveness and make the necessary changes that will improve results and achieve your desired marketing goals.

Immediately Increase Traffic to Your Website or Store

Your Google Ads will start displaying immediately, and you can begin receiving new website visitors and leads almost immediately. In addition, you can increase the strength of your ad even further with Google Ad Extensions. Extensions give advertisers the ability to increase traffic and leads by including additional information about your product, service, and business that will encourage prospective buyers to take the desired action, such as clicking through to your website, visiting your store, or calling your business. Some available ad extensions include street address, phone number, store rating, and website links.

Will Google Ads Work for My Business?

Your Web Marketing & SEO partner is vital to your business when you want to gain profitable results from your ad marketing budget. We can help dramatically increase business leads, traffic, and revenue with the best digital and content marketing strategies for making Google PPC Ads work for your business in 2022. Frank Motola, President of Brandtastic, has been getting positive results for clients since 1998. So, give Frank a call at (813) 441-0275, and let’s start improving your online advertising results today