How To Get Your Site Noticed
You've put in a lot of effort to get your webpage up and running, but there's one issue - no one seems to be visiting it. In the early days of the internet, all you had to do was create a webpage to attract traffic. However, millions of websites like yours are vying for visitors' attention in today's digital landscape. So, it can be difficult for small businesses to get their websites noticed. Don't worry; there are a few things you can do to get traffic. Here is a step-by-step tutorial on how to get your website noticed:
Step 1: Create high-quality content.
First and foremost, creating high-quality, informative, and engaging content is the single most important thing you must do to get your website noticed. Your content should be well-written, grammatical-error-free, and relevant to your target audience. Not everyone is a great writer, so consider hiring an expert like Brandtastic.
Step 2: Optimize your website for search engines (SEO).
Now that you have fantastic content, the next step is to optimize your site to attract search engines. Search engine optimization or SEO ensures your web pages are fast, user-friendly, and easy to navigate so search engine crawlers will find and index the content. You can do several tasks to improve SEO, such as using relevant keywords in your website's title, description, and image alt meta tags.
Step 3: Get listed in online directories.
Online directories are an easy and affordable method for getting your website noticed by potential customers. When you submit your website to online directories, it will be listed in search results for the relevant keywords you provide.
There are both free and paid directories. An expert can do this for you. Some example directories to consider are Better Business Bureau® (bbb.org), Dun & Bradstreet (dandb.com), Manta (manta.com), and The Real Yellow Pages® (yp.com)
Step 4: Promote your website on social media platforms.
Utilizing social media can be an effective approach to promote your website and engage with potential customers. Share your website's content on your social media profiles and interact with your audience and your website will start getting noticed almost immediately.
Step 5: Run pay-per-click (PPC) ad campaigns.
Paid or pay-per-click advertising on popular search engines can be a great way to get your website noticed by a wider audience. Several different paid advertising platforms are available, like Google, Bing, and Duck Duck Go, for example. You can also run ad campaigns on social media such as Yelp, Facebook, and Pinterest. Just be sure to select the ad platform that will best reach your target audience.
Bonus Tip: Create a Google My Business Profile
A Google My Business Profile is the crème de la crème for getting your website noticed almost instantly. And the best part is that it is completely free. Just follow the steps to verify your business, which will be listed on the coveted Google Maps.
It’s also a great way to promote sales and special events and give customers information about your company, hours of operation, and more.
How to Get Your Website Noticed
Like any other professional, your digital marketing agency and SEO partner are vital to your business to get your website noticed and achieve profitable results from your marketing budget. Your website or landing page can be your best salesperson when it generates measurable results that lead to more customer visits. At Brandtastic, we have a creative, talented team of professionals with the skills to execute the best SEO, Content, and website branding strategies to help you find new customers and strengthen existing business relationships in 2023 and beyond.
Frank Motola, President of Brandtastic, has been helping clients get their website noticed since 1998. So, give Frank a call today at (813) 441-0275, and let's get to work improving your Digital Marketing Campaigns to attract more customers (and profits) for your business.