With marketing companies everywhere vying for your business by offering endless empty promises and outrageous claims – how do you find a marketing company you can trust? These days it’s difficult to wade through all of the scams and false advertising to confidently choose one marketing company to represent your brand.
We have put together a few questions to help you zero in on the ideal Internet marketing company for your business. This company will be the voice of your business online, so you will want to choose a company that shares similar values to yours and will also take the time to build the knowledge base necessary to accurately represent your business.
When choosing an Internet marketing company it is important to consider these questions:
1. Will the company take the time to understand your business to better portray your company across all marketing platforms?
2. Will the company care about the outcome of their marketing efforts and be as passionate about your company as you are?
3. Will the company engage you in the process and keep you in the loop with each new marketing effort?
When searching for the right marketing company, each of these questions should have a resounding “yes” before you select your new partners. Don’t stop searching until you have found a company that you believe will give you the type of experience that your business needs to successfully market themselves online today.
You need a marketing company that will drink the company Kool-aid along side you. It is very important for your marketing company to care about the bottom line for your business and have a stake in the ultimate success of the marketing efforts. While managing Facebook, Twitter, and other social media, your marketing company will have to quickly respond to anyone who asks a question or inquires about the business. With an expected short response time, this company can provide the best customer service if they already know the appropriate response without assistance.
Your marketing company should make an effort to learn as much about your business as possible. This includes meeting your employees, visiting your store – and even customers if possible. This interest in your company and willingness to learn your business proves that the marketing company is willing to put in the extra work to accurately portray your business. To effectively market your company, your marketing firm will need to have a solid grasp on the ins and outs of your business in order to broadcast your company as a source of industry knowledge and an authority on the related subjects.
And finally, your marketing company should keep you up to date with the progress of your social media campaigns, blog posts, and other marketing initiatives. To mitigate some of the scary aspects of outsourcing a portion of your company, it is important to choose a company that will clue you in to all of the progress. This even includes training you in some of the aspects of social media or blog posting if you wish to take on this responsibility at some point in the future.
If you are assured that the marketing company in question embodies each of these qualities, only then can you confidently choose them to represent your brand.