5 Reasons Why Blogging Is Important For Your Business
Blogging is a waste of time because video is king. Everyone is spending time watching YouTube or TikTok, so your marketing efforts are best put into producing the content that people are consuming. Right?
Well, that’s the prevailing theory if you listen to many social media and marketing gurus today. However, we’ll show you in this post why blogging is still a crucial component of your business in 2022 and give tips on maximizing your blog’s potential reach. Here are the five reasons we think blogging is still relevant today.
When most people want information, they still turn to Google, type their query into the search engine, and get the results. And while many people turn to YouTube or TikTok for information, Google queries are still king. According to Semrush data, In April 2021, Google had estimated unique visitors of 3.5 billion in the U.S. Google has over 40,000 search queries per second and 1.2 trillion searches per year. And what do you think the majority of those search results are returning? That’s right: Blog posts. Writing blog posts with well-researched keywords and phrases is still the best way to be seen by people searching for information related to your business and attracting potential customers.
Unlike video, blog content is easier to skim through, so people can more quickly find the information they’re looking for. Some people are indeed willing to read through a post structured like an academic paper, but they’re few and far between. The beauty of blogging is that you can craft your post — even a lengthy one — to be highly skimmable and easy to consume, which makes this medium ideal for people searching for quick answers to a problem or question.
It’s A Gateway To Other Media
One thing marketing experts get right is that as a business owner, you must diversify your marketing efforts and resist putting all your eggs in one basket. It’s wise to have a marketing arsenal that includes blogging, social media, video, etc. And, since most people begin their searches via Google and end up on a blog or website, it’s an excellent opportunity to direct them to your other platforms like YouTube, Twitter, Facebook, or TikTok.
It Builds Trust
Another reason blogs are still relevant is that they help build trust with your readers, which is increasingly essential in today’s business world. Maintaining a regular blog that provides sound, accurate information, and insightful content helps current and potential customers view you as an expert or thought leader in your field, which builds trust. Maintaining a well-written, professional-looking, regularly updated blog will show you’re well-versed in your area and are the go-to when someone wants what you’re offering.
It Can Help Beat Your Competitors
Circling back to the first reason blogging is a crucial component of your marketing strategy is that it boosts your search rankings, which is indispensable if you want to get a leg up on the competition. According to Search Engine Journal reporting results from a recent study, The first organic result in Google Search has an average click-through rate of 28.5%. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click- through rate, respectively. As you can see, it’s not enough to rank on the first page of a Google search result; you must rank as highly as possible if you want those valuable click-throughs. The most effective way to boost your search rank is by blogging and using tried and true SEO strategies to position your business where you want it to be. If you blog consistently with great content and use SEO strategies that work, you will outrank your competitors, especially those who don’t see value in blogging.
How Often Should I Blog?
It won’t do your business much good if you have a blog but don’t update it regularly; but how often should you post, and what should you write about for best results? Most blogging experts agree that consistency is vital, so it’s wise to devise a posting schedule and stick to it. The sweet spot for blog posting seems to be two to four times a week; however, consistency is crucial. It won’t help your marketing or ranking efforts if you post sporadically. And, If your business is in a highly competitive niche, you should consider upping the frequency to four to six times a week because that’s likely what your competitors are doing.
What Should I Post?
If you want to kick your blogging into high gear, you’re probably wondering what kinds of posts you should write. Experts say it should be a mix of evergreen content (content that won’t become obsolete) and content that’s relevant to current trends, ideas, or topics. Moreover, it’s wise to incorporate different kinds of posts on your site, including lists, top tips, and how-tos, and posts with a little more meat to them.
At Brandtastic, we’re a marketing agency about one thing — results. Sure, you could choose a marketing agency that will craft an “artistic” campaign that may win an award, but at the end of the day, how will that benefit your business?
We’ve been in the industry for years and know how to build brands while increasing lead generation and new business, and we can show you how we do it within 30 minutes. We’re based in Florida, but help companies throughout the country. Contact us today, and let us show you how we can help build and improve your business.