Back To School Marketing Ideas

Whether you operate an online store or are a brick-and-mortar retailer, you will want to attend the back-to-school shopping season. Back-to-school shopping is a significant spending season in Tampa Bay, FL, and the United States. In 2023, consumers are forecast to spend a record $41.5 billion on back-to-school supplies, clothing, and electronics. This is up 12 percent from $36.9 billion in 2022.

When retailers plan their back-to-school promotions, starting with the basics of marketing is important. This means understanding the target audience, whether parents, students, or both. Once you know your market, it’s easier to think of promotions that appeal to them. It’s essential to offer something lucrative to entice shoppers to your store. Here are some creative back-to-school marketing ideas to help you run a successful campaign.

Idea #1: Offer discounts and coupons.

One popular marketing idea to attract customers is by offering discounts and coupons. You can provide special discounts on specific back-to-school products or services or a general discount to all customers. Use promo codes to measure the success of your campaign.

Idea #2: Host a back-to-school event.

Organizing a back-to-school event or party can be an effective marketing strategy to target a specific audience. This could be a fashion show, a meet-and-greet with a local celebrity, or a free workshop. Events can establish connections with your desired audience, foster relationships, and showcase your products. Ask attendees to complete a registration card so you can continue building a relationship with email marketing campaigns. 

Idea #3: Run a contest or giveaway.

Organizing a back-to-school contest is a unique method to create buzz and enthusiasm for your brand. You can offer a prize that fits your marketing budget and aligns with your audience, such as a gift card to shop at your store or a collection of school supplies. You also expand your email list by encouraging participants to enter the contest. For retailers, giveaway contests are a highly successful marketing strategy.

Idea #4: Partner with a local movie theater.

Partnering with a local movie theater is an effective way to reach parents and students during the back-to-school season. It is also a great way to get your brand in front of a new audience.

Here are some ideas for how to partner with a movie theater:

• Offer discounts when customers show their movie tickets at your store. It is a great way to encourage people to see a movie and shop at your store. You can offer a percentage discount, a free gift, or a buy-one-get-one-free deal.
• Host a joint promotion. It could be a contest, a giveaway, or a special event. For example, you could team up with the movie theater to offer a free movie ticket by purchasing a certain amount of merchandise from your store.
• Run a social media campaign together. This could involve cross-posting each other’s content, running a joint giveaway, or hosting a live Q&A session.
• Place your products in the movie theater. This could involve selling your products in the theater’s concession stand or gift shop or placing a display in the lobby.

We Create Custom Marketing Campaigns That Work

Your digital marketing agency and SEO partner are crucial to the success of your business. They help your website get noticed and achieve profitable results from your marketing budget.

Your website or landing page can be your top salesperson when it generates measurable results that lead to increased customer visits. At Brandtastic, we have a talented team of professionals with the skills to execute the best back-to-school marketing campaigns. Our goal is to help you attract new customers and strengthen existing business relationships in 2023 and beyond.

Since 1998, Frank Motola, President of Brandtastic, has been helping clients attract more customers and profits through their websites. Contact him today at (813) 441-0275, and we’ll create custom back-to-school marketing ideas for your business.