All About Keywords and Why They Matter

You may be familiar with keywords and know when you perform a query on a search engine; it searches for the specific parameters you entered and, more specifically, the keywords you entered in your search. Are keywords the only factor that goes into a Google search these days? No, but search engine optimization keywords still play a significant role. What does that mean? Let’s take a further look.

What Are Keywords?

Keywords are words and phrases that users type in a search box of a search engine like Google or Bing to find websites that contain the search parameters or words closely related to those searched. Some keywords receive countless unique searches each day, while others get only a few; this is why choosing the right keywords is crucial.

Keywords are words and phrases that users enter into a search box of a search engine like Google or Bing to find websites that contain the search parameters or words closely related to those searched. Some keywords receive countless unique searches each day, while others get only a few; this is why choosing the right keywords is crucial. Like Google wants the content on your webpage or blog to be relevant to the title of the website or blog, so should keywords. You don’t want to include the keyword “beans” if you sell candy bars. You also don’t want to keyword pack, which means using a word like “candy” an unreasonable amount of times in a blog post or webpage. Google and Bing recognize people who do this are trying to pack words and penalize their sites for the practice.

Don’t try and force in stilted or awkward keywords that have little or no relevance to your page. If the keyword doesn’t make sense being in your meta description, it shouldn’t be in the body of your content.

A Long Tale

Another type of keyword that is being used more often is known as a long-tail keyword. What does that mean? It simply means that a search engine user strings together three or more keywords in a search. It could be something like “frozen candy bars” or “best beaches in Florida.” They can be useful when targeting a niche clientele, so it behooves your brand to find out what searches they perform.

The Restated Importance of Keywords in SEO

Why are keywords still relevant? Here are just a few reasons-

• Help you identify your brand’s customers.
• Produce valuable content for your target audience.
• Convey to Google that your webpage is a relevant match for a search engine results page (SERP).
• Enhance search engine rankings by assisting Google in understanding what your page’s content is regarding.
• Drive more relevant traffic to your company’s web pages.
• Boost the time a customer visits your page by directing only relevant users.
• Increase conversions by driving likely customers to your website.

Finding the Right Keywords for Your Brand

There are several ways to find keywords relevant to your brand. Some are obvious, and some are not.

Brainstorming

Be sure to “brainstorm” a list of keywords that you believe are relevant to your industry. Use any keywords that describe your products or services.

Use Keyword Research Tools

Plenty of free and premium keyword tools are available to help you determine the ideal set of keywords. Rember, when it comes to cost, you get what you pay for while doing keyword research.

Do Opposition Research

Look at your opposition’s research, and be sure to pick companies that come up at the top of the search engine results page in the same service or industry your company is in and see what keywords they have been using.

Brandtastic is the Right Choice for Keyword Marketing

Brandtastic has over thirty years of marketing experience and provides a “results-driven” marketing agency that isn’t so big we can’t give your company the individual attention it deserves. If you are in the Central Florida Area and are interested in getting results from your keywords, contact us today.

One of our friendly and knowledgeable team members will gladly discuss your needs. Keep the competition from getting ahead.