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5 SEO Misconceptions That Can Hurt Your Rankings

As a business owner, you have undoubtedly heard about SEO or search engine optimization but may not entirely understand why you need it and how it works. When implemented correctly and consistently, SEO can help Google and other search engines easily find and index the content on your website, so customers can find your business when searching for the products and services you provide. However, SEO is still a mystery for many business owners, and not all of the information online is accurate. So, avoid these 5 SEO misconceptions that can hurt your rankings.

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1. You Only Need to Do SEO Once

SEO is not something you can do once and forget. Search engine algorithms constantly change, so you need to monitor your search engine results pages (SERPs) to ensure your website remains well-optimized for your target keywords. Otherwise, your competitors will have an opportunity to outrank your website for the exact keywords, which will drive traffic to their website instead.

2. Sitemaps Will Improve Your Ranking

Many SEO beginners are under the misconception that a sitemap improves search engine rankings. A sitemap is like a road map of your website.
It helps the web crawlers find the content and links on your website more efficiently, which can help it get indexed faster. However, a site map alone doesn’t improve keyword rankings.

3. Linking Building Isn’t Important

Many people who do SEO themselves underestimate the importance of link building. However, building quality backlinks to your website is one of the essential pieces of the SEO puzzle. Search engines consider each external link as a vote of confidence.So, taking the time to do link building the right way will improve the credibility of your website, which in turn can increase rankings for your targeted keywords.

4. Link Quality Doesn’t Matter

Some entrepreneurs don’t realize that link quality matters. Wasting money buying dozens of links from websites with no or little credibility will not only fail to achieve the desired results, but it can push your keyword rankings down the SERPs.

Even if you’re lucky enough to get a boost, it could drop like a rock during the next algorithm update. That’s why it’s better to focus on attracting high-quality links to your website. Getting a single link from a high-quality, authoritative website is worth more than 1,000 low-quality links.

5. Repeating Keywords Will Improve Results

Another common misconception is that repeating the same keywords on a page over and over will improve SEO. Commonly referred to as ‘keyword stuffing,’ it is a practice that Google and most search engines frown on. In fact, Google may consider your page or entire website to be spam, resulting in it being penalized or de-indexed.

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How to Improve SEO Rankings in 2022

Your Web Marketing & SEO partner is vital to your business as any other professional to improve SEO and achieve profitable results from your ad marketing budget.

Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the right digital and content marketing strategies for making local SEO work for your company in 2022.

Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call at (813) 441-0275, and we’ll get started improving SEO rankings for your business today!

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