2023 Marketing Trends

Every year there is a new list of marketing trends to share that business owners and marketers use to achieve their strategic goals in the new year. While each year is often an update of the prior year’s trends, 2023 will be a transformative year in the marketing and e-commerce universe. With leaps in artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), technology is taking center stage this year and into the future. So, without further ado, here are the Brandtastic® top 5 marketing trends for 2023.

1. AI Technology

The hottest trend of 2023, and perhaps this century, is the advancement of Artificial Intelligence (AI) technology in marketing. Marketers are most excited about applications like ChatGPT that use AI to create machine-generated content (MGC) for everything from articles to videos. However, it has yet to advance far enough to meet high-quality standards of the Google Helpful Content algo update, so it’s not a suitable replacement for human content creators – yet.

2. Short-Form Videos

Short-form videos are bite-size content nuggets that are thirty seconds long or less. Think Instagram Reels. They work best when laser-focused on a specific subject that edutains your audience.

3. Human-Centric Online Experiences

With more customers using online devices, another developing marketing trend in 2023 will focus on humanized, interactive website experiences.

It’s like gamification for websites. The key goals are to help visitors transition along their online journey to increase engagement and reduce bounce rates.

4. Customer Retention

In 2023, marketers will pay closer attention to customer retention vs. acquisition. The reason is simple: It’s more cost-effective to retain a new customer than to acquire a new one. Brand marketers are deploying strategies to increase sales from their existing customer base by bolstering local SEO, utilizing social media influencers, and improving personalization across web and email marketing.

5. Augmented (AR) and Virtual Reality (VR)

With more than $10B invested in the Metaverse, augmented and virtual reality are quickly moving the fringe to mainstream, as more user-friendly gear and apps are becoming increasingly available for the consumer and commercial marketplace. Marketers are already using AR & VR applications to create a more visually oriented, interactive user experience across the web. For example, imagine virtually walking into a store, interacting with merchandise on display, such as trying on clothes, engaging with a staff member, and making a purchase if you are physically present without leaving your home or office. From commercial and entertainment to government and industrial applications, immersive AR/VR experiences are practically limitless.

Top Marketing Strategies for Your Business in 2023

Your Email, Web Marketing & SEO partner, is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website or landing page can be your best salesperson, dramatically increasing business leads, store traffic, and revenue practically overnight. At Brandtastic, we have the skills to implement the top brand marketing and website trends to increase revenue for your business in 2023 and beyond.

Frank Motola, President of Brandtastic, has been getting positive results for clients since 1998. So, give Frank a call today at (813) 441-0275, and let’s get to work identifying the marketing strategies that will attract more customers to your business.