2022 Top Search Engines
While Google is the most popular search engine, it’s not the only one. Yes, Google does command an 80 percent share of the U.S. desktop and mobile search market, but what about the other twenty percent? Just like investment experts tell investors to avoid putting all their funds in one basket, the same is true for search engine marketing.
This article will explore the top five search engines in the U.S. in 2022. You may find that one of these “boutique” search engines might be a better fit for your small business. Also, spreading your internet advertising across multiple search engines may give you more clicks for your marketing dollar, reducing overall customer acquisition costs.
Yandex is probably the most popular search engine you haven’t heard about ̶ until now. That’s because while Yandex is relatively unknown in the United States, it is the most popular search engine in Russia ̶ even more than Google. So, if you’re trying to reach a global market of Russian consumers, Yandex is worth exploring.
DuckDuckGo is the fastest-growing search engine in the U.S. Its sudden rise in popularity is due primarily to consumers taking a more proactive role in protecting their online privacy. While DuckDuckGo has a Google-like interface, it is built with privacy at its core and is managed by Microsoft Advertising®. DuckDuckGo is known as the “privacy search engine” because it doesn’t track, collect, or store any personal data. As a result, advertisers cannot run personalized PPC ads on the platform. On the other hand, search results are driven entirely by a user’s search query rather than being combined with personal information. Therefore, a user searching for “car dealers” will see search results accordingly. Advertising is via a sponsored link, offering a more straightforward setup process to start driving traffic to your website.
Once upon a time, before there was Google, Yahoo! was the most widely used internet search engine on the planet. Founded in 1994 by two Stanford University graduate students, it predates Google by four years. Although its global market share has shrunk to a mere three percent, the Bing-powered search engine has a base of more than 600 million loyal users making Yahoo! one of the top three search engines in 2022.
Also powered by Microsoft Advertising®, Bing is the third most popular search engine in the U.S. commanding a respectable 15 percent share of the search market. It also closely resembles Google, and many Bing advertisers also run PPC ads on Bing. Combining Bing with Google allows advertisers to reach 92 percent of the U.S. search market.
With more than 8 billion daily searches, it’s easy to see why Google remains the top search engine for 2022. However, its market share has been shrinking as of late as alternative search engines grow in popularity, catering to a unique base of consumers.
Your Web Marketing & SEO partner is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website can be one of your best salespersons, dramatically increasing business leads, store traffic, and revenue when you implement the right digital, content marketing, and website branding strategies to optimize search engine marketing for your business in 2022 and beyond.
Frank Motola, President of Brandtastic, has been getting positive results for our clients since 1998. So, give Frank a call today at (813) 441-0275, and let’s get to work creating a professional website that will attract more customers to your business.