Benefits Of Email Automation

The majority of marketing emails sent by major brands and retailers are done through a process known as email automation. Fortunately, with the assistance of self-service tools like Constant Contact or MailChimp, even a small business or solo entrepreneur can now access affordable email automation tools. However, unless you’re a creative designer or a marketing specialist, you may not understand how to implement and use this advanced software technology effectively without professional assistance. So, let’s take a look at some of the benefits of email automation, and then we’ll discuss an easy way for you to get started today.

Get Better Results with Personalized Content

Everyone likes to feel special, and the same applies to email content. According to recent studies, personalized content is the most effective and most significant benefit of email automation. It can increase open rates by over 100%! Higher open rates mean more click-throughs to your website, leading to higher sales. Personalized content can include customer name, purchase history, account balance, or any other accessible data field.

Segment Your Email List into Responsive Categories

Another powerful benefit of email automation is the ability to segment your customer list into different categories. You can segment email lists into any group, such as geographic location, products, interests, etc. Segmentation allows businesses to create personalized content for each audience segment, increasing open rates, engagement, and revenue.

Automate Remarketing Using Transactional Emails to Increase Sales

Transactional email is an automation feature often underused by many small businesses. It’s sophisticated and takes time to set up, but it can make the cash register ring nearly every day when appropriately configured. This feature alone can make email automation worth the investment.

Here’s how it works: For example, when a customer visits your website but doesn’t complete a transaction, such as filling out a sign-up form or abandoning a shopping cart, it triggers an automated email that reminds the customer to return to your website and complete the subscription or sale. You can even include an email incentive to entice the customer to return to your website and complete the transaction. You can also use transactional email automation for remarketing an entire website audience or segment of website visitors based on specific criteria with personalized content and offers that incentivize bounced visitors to return to your website.

Email Marketing for Your Business

Your Email, Web Marketing & SEO partner, is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website or landing page can be your best salesperson, dramatically increasing business leads, store traffic, and revenue practically overnight. At Brandtastic, we have the skills to implement the right digital, email marketing automation, and website branding strategies to increase revenue for your business for 2022 and beyond.

Frank Motola, President of Brandtastic, has been getting positive results for clients since 1998. So, give Frank a call today at (813) 441-0275, and let’s get to work creating your Email Marketing Campaign for the 2022 holiday season that will attract more customers to your business.