Marketing Tools For Your Business
The digital marketing landscape has changed considerably in the last 20 years, and more marketing tools and applications are available than ever. But, with so many free, freemium, and paid marketing tools in the online universe, how do you choose which is best for your business? So, grab a fresh cup of coffee, sit back, and check out our top 7 marketing tools. That’s one new tool you can try every day of the week.
1. Google Analytics
Google Analytics is the most popular and widely used marketing tool for business. Website owners and marketers use Google’s analytical data to track, measure, and report website visits, conversions, PPC ads, and other marketing campaigns. In addition, its Search Console lets users see the keywords visitors use to find your website. In addition to its free version, Google Analytics 360 is a subscription-based marketing tool for enterprises that need advanced scalability for managing multiple websites and web apps.
Founded in 2005, HubSpot has climbed to the charts and is the most popular all-in-one cloud-based CRM platform. It’s a complete suite of sales, marketing, content management, and other apps that make it easy for a solo entrepreneur or large enterprise to build an online business. Over 100,000 businesses worldwide use HubSpot.
With more than 350 million downloads, Yoast is the most widely used WordPress SEO plug-in. The plug-in makes it easy for those without knowledge of search engine optimization (SEO) to help Google and other search engines find their website and online content.
Mailchimp is an email marketing tool that launched in 2001. But it was in 2009 that its popularity quickly rose to stardom after introducing its famous freemium plan. Its slick interface, pre-built templates, and great free features make it easy for business owners to send professionally designed emails to their customers and prospects. More than 10 billion emails are sent every month on the Mailchimp platform. Intuit acquired the platform in 2021 for $6.3B.
Canva is how non-creative professionals create beautiful, professional-looking content – for free. Whether it’s a brochure, presentation, poster, video, or any other visual illustration, its built-in tools make creating and sharing content fun. Canva also offers a paid subscription for those who want to take advantage of additional marketing tools for business. Since its founding in 2017, over 75 million users have created more than 300 million designs.
More than 10 million marketing professionals use Semrush, making it the most respected all-in-one marketing and reporting tool for managing SEO, pay-per-click (PPC), social media, and other marketing campaigns. Of course, there are many less costly and even free SEO tools, but Semrush is known in the industry for its accuracy.
Slack is a popular marketing and collaboration tool that streamlines messaging and communications for teams and organizations without relying on or searching through a string of emails or playing phone tag. For example, many salespersons create Slack channels to share presentations with clients for their immediate feedback. Like many marketing tools, Slack has both free and paid versions. Salesforce acquired Slack in 2021.
Best Marketing Tools for Your Business
Your Email, Web Marketing & SEO partner, is vital to your business, like any other professional, to achieve profitable results from your marketing budget. Your website or landing page can be your best salesperson, dramatically increasing business leads, store traffic, and revenue practically overnight. At Brandtastic, we have the skills to implement the best digital marketing tools and website branding strategies to increase revenue for your business in 2023 and beyond.
Frank Motola, President of Brandtastic, has been getting positive results for clients since 1998. So, give Frank a call today at (813) 441-0275, and let’s get to work attracting more customers to your business.This entry was posted in Uncategorized. Bookmark the permalink. ← Measure And Improve Your Digital Marketing ROI Tips for Building Your Brand →